WagJag is a limited-time deals website, or an online service that offers various experiences, travel packages, events, and goods at reduced prices. WagJag was founded in late 2009 with its main office located in Toronto, Canada. WagJag is owned by Emerge Commerce, which was founded by Ghassan Halazon and other e-commerce veterans in Canada. Emerge acquired Wagjag from Metroland Media, a subsidiary of Torstar Corporation in November 2017. Emerge is also the owner of Shop.ca, Buytopia.ca, and Shop.us. It offers many different discounted products and services that range from amusement parks, to staycations, to golf deals, to event tickets, to weekend dog care to events & concert tickets.
Business Model
Just as any other online deals websites such as Groupon and LivingSocial, WagJag has a very similar premise, with a focus on the Canadian market. WagJag is a group discount website which is focused on providing large discounts to its customers and providing registered companies with a handful of new customers if they choose to participate. Like any business model there is a step by step formula that must be followed to ensure the business makes money. How WagJag works is...
Once a certain number of people sign up for the discount, the discount is officially given to those customers
WagJag makes its money is through the transactions of the people buying the discounted vouchers. For instance, if WagJag offers a discounted product/service for $50, WagJag would keep a percentage and the remaining percentage would go to the company. The company does not make much profit from this transaction however WagJag has essentially created a demand for that particular product. By only offering a limited number of discounts the remaining handful of customers are now curious about the product which has now given the company great marketing value as those who were unable to obtain the initial discount are now forced to pay full price.
Competitors
"Deal a day" sites are extremely popular and widespread online, from the famous Groupon to the unique multiple deals of Wagjag. Both these "deal a day" sites compete against one another as customers visiting these sites do not need to pay for their advertising until their services or products are purchased. In this case, both Groupon and Wagjag have their upfront cost virtually advertised. For WagJag, the cost of a daily campaign to a merchant is a percentage of each of their customer purchases. One to two deals are given out daily to every specific area. The reason why Groupon is Wagjag's top competitor is because Groupon accommodates over 140 cities worldwide and offers deals in more cities than any other 'deal a day' site. Hence, their company is big and well-known. Their technique of providing discount for a customer is as follows: a discount daily is presented for a niche market item. WagJag also has a feature that breaks downurban areas into smaller areas, such as Port Perry and Oakville. This appeals to customers because a customer who purchases a deal would not want to travel too far to indulge on a great deal. Hence, in comparison with Groupon, the diversity of deals are better.
Criticism
Customer service seems to attend the Facebook page on a regular basis, and there isn't a day where multiple people haven't posted. Despite the glowing remarks on its Facebook, WagJag has found itself getting many customer service complaints. Several blogs and comments had been made saying that the customer service for WagJag was terrible. Customers complaints often included long waiting periods for response, difficulty receiving refunds, and featured businesses that would close down. In an interview with TechVibes in December 2010, CEO Jeremy Zuker responded: Since then, complaints surrounding WagJag's customer service have diminished and more blogs and comments have reported WagJag's improvement in response times and refund requests. In the same TechVibes article that hosted a series of WagJag complaints, one poster commented:
