Emerge Commerce


EMERGE Commerce is a Canada-based digital deals and savings network with 2M members founded by Ghassan Halazon which operates four e-commerce sites. The sites operate as a one stop-shop for last minute deals on staycations, events, experiences, and family activities. The company is headquartered in Toronto, Canada.

Brands

UnderPar

In November 2019, EMERGE Commerce Inc. acquired UnderPar for $12 million, which was its biggest acquisition to date. It is based in Toronto with an office in San Diego.

WagJag

WagJag is a deal-of-the-day site which operates in nine Canadian provinces and the largest local deals player in Ontario. Prior to being acquired by Emerge Commerce in November 2017, WagJag was owned by Metroland Media Group, a subsidiary of Torstar Corporation, the parent Company of the Toronto Star.

Buytopia.ca

Buytopia is a deal-of-the-day site founded by Michele Romanow. Buytopia's team previously sold their grocery cashback app to Groupon in 2014.

Shop.ca

Shop.ca was initially a Canadian e-commerce site launched in June 2011. The company had raised CA$72M in venture capital funding; however, was spending more to acquire a customer that the average customer spent. As a result, the company entered legal restructuring in July 2016 due to a lack of funds to continue operating. EMERGE acquired Shop.ca's assets via legal restructuring and re-launched Shop.ca as a Content & Coupons marketing platform