In 2017, Le released a single titled "It's Every Night Sis" featuring fellow YouTube personality Alissa Violet, which was a response track to YouTuber Jake Paul's viral song "It's Everyday Bro". It was certified RIAA Platinum and became Le's first charting single, having debuted at No. 80 on the Billboard Hot 100. The single was followed by "God Church" in July 2017, its title another reference to "It's Everyday Bro", which reached number one on the Comedy Digital Track Sales chart. RiceGum was featured in the video for "Earthquake" by YouTube personality and rapper KSI, released on August 12, 2017. The video has been viewed over 46 million times since its release.
Other work
RiceGum was featured in the Super Bowl LII commercial for Monster headphones. In the ad, he plays a man on a subway who is inspired by Iggy Azalea to fashion a headset from scratch, which is accepted by an executive. , his main channel is the 558th most-subscribed channel on YouTube. He lives in Los Angeles in what he describes as a 'luxury' flat.
Controversies
Arguments with other YouTube personalities
Ian Carter, a YouTuber by the channel name of iDubbbzTV, made an episode of his popular "Content Cop" series on RiceGum, which received over 47 million views and over 2 million likes. The end of the video featured the diss track "Asian Jake Paul". In response to the video, RiceGum made the diss track "Frick da Police". The diss track was met with a negative reception, currently holding 1.3 million dislikes as of January 2020. RiceGum has also been involved in controversies with other popular YouTubers and musicians such as James Rallison, Gabbie Hanna, and Bhad Bhabie. As of May 2020, RiceGum is in an argument with YouTuber KSI.
On June 12, 2018, RiceGum uploaded a video of himself in Hong Kong through his main YouTube channel. In the video, he asks strangers and a staff member in a local McDonald's if they have dog on the menu as he says "Asians eat cats and dogs in China." He also jokes about wanting to have dog and cat meat to eat as he is "always open to try new things". He comments on Hong Kong street foodbeef entrails, questioning if it is dog meat and saying "shit looks disgusting". He filmed comedian M2THAK walking up to a man in the Hong Kong International Airport, yelling "Do you understand the words that are coming out of my mouth?", allegedly imitating a scene from the Hollywood movie Rush Hour starring Jackie Chan and Chris Tucker to imply that Asian communities do not understand English. M2THAK was also filmed repositioning mannequins in a store window into sexually suggestive poses. The video included a scene where they gave a half-eaten ice cream to a local Hong Kong man. Online commentary has compared the video to Logan Paul's Japan vlog controversy, saying that he is being disrespectful and culturally insensitive in a foreign country. Jimmy Wong tweeted saying that he is disappointed as RiceGum's videos are now "disrespectful, ignorant, borderline racist, & shameful to all creators, especially Asians" and asked him to "please grow up & stop". Two weeks later, on June 26, when the video received different criticism in China and other Asian countries, RiceGum released a video, saying that he was just "joking around". He defended himself saying that he was just trying to use Asian stereotypes to point to American comedy culture and that people are being too sensitive. He further explained that he believed it is acceptable as he is Asian. He also said that he wanted to return to Hong Kong, but says that he is "kind of scared now because the people may hit me and beat me up". However, the video was considered insincere; media site Polygon described that his apology was done "in a somewhat glib manner" and What's Trending said the "apology" "sounded forced". The video of his Hong Kong tour is currently removed from YouTube due to the violation of YouTube's Terms of Service.
Mystery box website promotion
In January 2019, RiceGum, along with Jake Paul, came under fire for promoting MysteryBrand, a website which offers the chance to open a digital "mystery box" of pre-selected items with a promise to win one in real life at random. Many users have said they have not received prizes they won through the site, and concluded the site is a scam. In response, RiceGum made a video in which he pointed out that other YouTubers made their own videos promoting MysteryBrand months prior, saying "No-one said anything, it wasn't a problem back then. Why did no-one bring it up, or even talk about these guys? This mystery box thing has been on the internet for 3 or 4 months even from other creators, but as soon as I do it, it's a problem?". At the end of the video, he decided to give away Amazon gift card codes, saying "There's nothing I can really do but say sorry and give you these Amazon gift cards". However, many people called him out for the Amazon codes already being expired.
