List of Super Bowl commercials
This article is a list of Super Bowl commercials, that is, commercials that aired on the television network during the broadcast of the Super Bowl. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself. This does not include advertisements towards a local region or network, pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.
1960s
1967 (I)
The commercials included ads from "Ford, Chrysler, RCA, RJ Reynolds Tobacco, McDonald's, Budweiser, among others."1968 (II)
1969 (III)
1970s
1970 (IV)
1971 (V)
1972 (VI)
1973 (VII)
1974 (VIII)
1975 (IX)
1976 (X)
1977 (XI)
1978 (XII)
1979 (XIII)
1980s
1980 (XIV)
1981 (XV)
1982 (XVI)
1983 (XVII)
1984 (XVIII)
1985 (XIX)
1986 (XX)
1987 (XXI)
1988 (XXII)
1989 (XXIII)
1990s
1990 (XXIV)
1991 (XXV)
1992 (XXVI)
1993 (XXVII)
1994 (XXVIII)
1995 (XXIX)
1996 (XXX)
1997 (XXXI)
1998 (XXXII)
1999 (XXXIII)
2000s
2000 (XXXIV)
This year was known for its many commercials for websites, with 17 websites posing commercials. Many became defunct after the "dot-com Bowl."| Product Type | Product/ Title | Plot/Notes |
| Beer | Bud Light "Elevator" | A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal. |
| Beer | Bud Light "Cat" | A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger. |
| Beer | Budweiser "Photo Shoot" | Louie and Frankie document a scandal which focuses on a 1979 summer photo shoot where the ferret posed nude. |
| Beer | Budweiser "Which Game?" | Three men are on the phone with a guy allegedly watching the game. Their question: "Whassup?" |
| Beer | Budweiser "Rex's Motivation" | A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life. |
| Candy | M&M's "Sexy Girl" | Men and women are all impressed by the green M&M. |
| Credit card | Visa "Swimmers" | The announcer decide to take a break from commercialization and focuses on the 2000 Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games. |
| Film | Gladiator | TV promo. |
| Film | Mission to Mars | TV promo. |
| Film | Titan A.E. | TV promo. |
| FedEx "Combat Rangers" | Combat Rangers action figures are all wearing dresses. The toy makers found that the wrong shipping company got the wrong dresses in China. | |
| FedEx "The Lollipop Guild" | While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting. | |
| TV | Oxygen "Baby Girl Power" | At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized. |
| Website | AutoTrader.com "I Need a Car" | A man stands in a vast, featureless white room. He says, "I need a car." Countless cars zoom past him, which are narrowed down based on his choices. |
| Website | Britannica.com "Untitled" | In a completely silent TV spot, a bunch of random questions appear on the screen, such as "who keeps the coin after the coin toss?" and "where do Buffalo wings come from?" Then it ends with britannica.com logo with tagline "what's on your mind?" |
| Website | Computer.com "Mike and Mike" | To get opinions on Computer.com, we watch interviews with the creators' mother, college buddy, nephew, and uncle. |
| Website | e1040.com "Charity" | An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman. |
| Website | EDS "Cat Herders" | We take a look at the tough and drama-filled job of being a cat herder. Director: John O'Hagan. |
| Website | Epidemic.com "Bathroom" | A man washes his hands and receives money for it. He sneezes and the same thing happens. |
| Website | E*Trade "Wasted 2 Million" | Two men and a monkey dance to "La Cucharacha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks." |
| Website | E*Trade "Out the Wazoo" | A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo". |
| Website | E*Trade "Basketball Prodigy" | A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career. |
| Website | e-stamp.com "Time Saving Tips" | A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use e-stamp.com to buy postage. |
| Website | Hotjobs.com "Negotiations" | Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you." |
| Website | Kforce "Looking for a Job" | A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of Kforce.com at work are then shown. |
| Website | LastMinuteTravel.com "Tornado" | Two men set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute. |
| Website | LifeMinders.com "The Worst Commercial" | On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight. Introducing LifeMinders.com. We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with 7.5 million members? We're information experts. But we don't know diddly about making ads." |
| Website | MicroStrategy "Fraud" | A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder. |
| Website | MicroStrategy "Stock Alert" | A woman in an airport uses her mobile device to trade stocks. |
| Website | Monster.com "The Road Less Travelled" | A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost. |
| Website | OnMoney.com "Paper Monster" | A man sits in a room with papers scattered everywhere. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it. |
| Website | Netpliance "Webhead" | Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer. |
| Website | OurBeginning.com "Invites" | Soon-to-be-married brides fight with each other at a wedding invitation store. |
| Website | Pets.com "If You Leave Me Now" | When pets are left home, the Pets.com sockpuppet sings the Chicago song "If You Leave Me Now". |
| Website | WebMD "Ali" | A close-up video of Muhammad Ali shadowboxing is shown. On-screen text makes obscure references to circumventing the healthcare system. |
2001 (XXXV)
2002 (XXXVI)
2003 (XXXVII)
2004 (XXXVIII)
2005 (XXXIX)
| Product Type | Product/ Title | Plot/Notes |
| Beer | Budweiser "Audition" | All kinds of animals come to the Budweiser Clydesdale farm to become a Clydesdale. A driver looks at the donkey from last year's Budweiser commercial and says, "Now look what you've started." |
| Beer | Budweiser "Welcome Home" | Pedestrians are in an airport, minding their own business. People start clapping. Then, everyone is clapping, as it is revealed they are clapping for soldiers coming home from war. At the end, a title card says, "Thank you." Director: Joe Pytka. |
| Beer | Heineken "Beer Run" | Brad Pitt buys a six-pack of Heineken at a corner shop. Soon, he is being chased by a mob of paparazzi. It ends with an anonymous phone call. Director: David Fincher |
| Car | Ford "Gang" | A tough biker gang is going to the bar, only to be scared off by Fords. |
| Credit card | Mastercard Icons | Features classic advertisting mascots eating dinner. |
| Film | Batman Begins | TV promo. |
| Film | Be Cool | TV promo. |
| Film | Constantine | TV promo. |
| Film | Hitch | TV promo. |
| Film | Robots | TV promo. |
| Film | Sahara | TV promo. |
| Film | The Pacifier | TV promo. |
| Film | War of the Worlds | TV promo. |
| Soft drink | Diet Pepsi "The Diet Pepsi Truck" | P. Diddy is late for an awards show, so he hitches a ride on a Diet Pepsi truck. After the arrival, everyone starts driving Diet Pepsi trucks, being the next big thing. |
| Technology | Olympus Let Your Pictures Groove | Olympus has created two commercials for this weekend's Super Bowl XXXIX broadcast that are high-energy odysseys of music, photography and dance. The spots - which promote Olympus m:robe 500, the first digital music player that takes pictures - feature funky electronica music, cool Poplockin' dance techniques and dazzling special effects. |
2006 (XL)
2007 (XLI)
2008 (XLII)
2009 (XLIII)
2010s
2010 (XLIV)
2011 (XLV)
| Product Type | Product/ Title | Plot/Notes |
| Beer | Bud Light "Hack Job" | A couple appears on a home makeover show called "Hack Job", discovering the only thing they have done to their kitchen was put a bucket of Bud Light on the counter. |
| Car | Audi "Old Luxury" | Two people escape from a fancy prison. Cameos: Kenny G |
| Car | Chevrolet "Elderly Home" | People in an elderly home try to figure out a Chevy commercial. |
| Car | Chevrolet "Miss Evelyn" | Two guys narrate their idea for a Chevy Camaro commercial. |
| Car | Chrysler 200 "Born of Fire" | A narrator talks about how Detroit has its history, but it should be respected like any other town. Rapper Eminem is driving through Detroit in his Chrysler, until he reaches the Fox Theatre. He concludes that, "This is the Motor City, and this is what we do." The song "Lose Yourself" by said artist is playing throughout the commercial. The commercial is two minutes long, and one of the longest commercials in Super Bowl history. The ad received critical acclaim. |
| Car | Ford "Race" | Six people prepare to race in their Fords. |
| Car | Volkswagen "Black Beetle" | A computer-generated black beetle runs fast, as it is referencing the new Volkswagen model. |
| Car | Volkswagen "The Force" | A kid dressed as Darth Vader tries the Force on random objects, but fails. When his father comes home in his Volkswagen, the kid tries to use the Force to start the engine. He succeeds, or so he thinks. This was voted #9 on YouTube's Top 10 Videos of 2011. |
| Film | ' | TV promo. |
| Film | Cowboys & Aliens | TV promo. |
| Film | ' | TV promo. |
| Film | Thor | TV promo. |
| Film | ' | TV promo. |
| Food | Doritos "Love" | A man goes around the office with a creepy obsession for Doritos. |
| Food | Doritos "Teasing" | A boyfriend teases his girlfriend's dog by waving Doritos around from the inside of a glass door. Instead of the dog running into the door, the dog crashes through the door, squishing the man. |
| Soft drink | Pepsi "Love Hurts" | A wife keeps putting down her husband's spirits. When the husband thinks his wife will be mad that he is drinking PepsiMax, she too is drinking PepsiMax. When the man then spots a hot jogger, the woman accidentally knocks out the woman with her can. |
| Store | Best Buy "Upgrades" | Ozzy Osbourne tries to shoot a Best Buy commercial for 4G phones, but the G keeps getting upgraded. Pretty soon, Osbourne is replaced by Justin Bieber. Cast: Ozzy Osbourne, Justin Bieber, Sharon Osbourne, Jack Osbourne |
- BMW
- Bridgestone
- Brisk
- Bud Light
- Budweiser
- CareerBuilder
- CarMax
- Cars.com
- Coca-Cola
- Disney- '
- Doritos
- E*Trade
- GoDaddy
- HomeAway
- Hyundai
- Kia
- Mercedes-Benz
- Paramount Pictures
- PepsiMax
- Relativity Media- Limitless
- Skechers- "Kim Kardashian"
- Snickers
- Stella Artois
- Teleflora- "Faith Hill"
- Universal Pictures
2012 (XLVI)
- Pete Hoekstra
2013 (XLVII)
| Product Type | Product/ Title | Plot/Notes | - |
| Car | Audi "Prom" | A guy getting ready for the prom. Drives his mom's Audi to the prom. | - |
| Truck | Dodge Ram "So God Made a Farmer" | Portions of the speech by Paul Harvey are played over a background of farming activities in the United States. | - |
| Film | Fast and Furious 6 | TV promo. | - |
| Film | Iron Man 3 | TV promo. | - |
| Film | Oz the Great and Powerful | TV promo. | - |
| Film | Star Trek Into Darkness | TV promo. | - |
| Food | Wonderful Pistachios | Psy does his "Gangnam Style" dance to promote pistachios. | - |
| - | - | - | |
| Beer | Budweiser | "Puppy Love" | . |
| Car | Audi | "Doberhuahua" | . |
| Car | Kia K900 | "The Truth" | Morpheus offers a couple of choice of a red key or a blue key. As they drive on the Kia, Morpheus accompanies them while singing to "Nessun Dorma" as nods to The Matrix trilogy start flying in to the scene. |
| Car | Volkswagen | "Wings" | Every time a VW hits 100,000 miles, a German engineer gets their wings. |
| Car accessories | WeatherTech | "You Can't Do That" | |
| Food | Doritos | "Time Machine" | A child scams a neighbor into giving him his bag of Doritos, by claiming he had built a time machine powered by them. |
| Store | RadioShack | "The '80s Called" | A RadioShack store is cleared out by several 1980s pop culture icons. |
| Soft drink | Coca-Cola | It's Beautiful | Themed around multiculturalism, the ad showed scenes depicting scenes of Americans of various ethnicities, including a same-sex couple, the first depicted in a Super Bowl ad; set to the rendition of the patriotic hymn America the Beautiful sung in different languages. Upon its release, the commercial was controversial. The ad later re-aired at Super Bowl LI. |