The KZMG call letters belonged to a top 40 radio station that later became KTIK-FM. Magic 93.1 was the mass appeal radio station for Boise in the 1990s and 2000. The musical product was more broad based than Boise's other top 40 stations. Magic 93.1 was known for rotating songs such as "Here in My Heart", "Nookie", "The Saga Begins" among other tunes that missed the national charts would peak high in the nightly most requested. The station was typically an adult top 40 as it refrained from playing rap until the evening and overnight. The station also carried Casey Kasem's countdown show in the 1990s. In 2001 Magic brought a new sound which evolved to a Churban approach. Rock songs such as "It's Been A While", "The Middle" and "One last Breath" received airplay due to their high placement on the pop charts. The Rhythmic direction continued for five years then the station returned to an adult pop sound. Magic 93.1 signed off after a short tenure of hits now rhythmic direction at the end of the 2000s. KZMG's present frequency was originally owned by College Creek Media, LLC. The principal person in interest for College Creek Media was Christopher F Devine. In late 2011, ownership was transferred to Twin Peaks Radio, LLC, whose principal person in interest is Dale A. Ganske. Twin Peaks Radio, LLC and Northern Nevada Media, LLC applied to the FCC to transfer the license, which the FCC approved, but the sale was never consummated. On October 24, 2012, the sale of the then-KPHD to Lisa Kirkman's KPHD Radio, LLC was consummated at a purchase price of $35,000. On February 20, 2013, a further sale of the station by KPHD Radio to Kevin Terry's JLD Media, LLC was consummated at a purchase price of $90,000. At some point, an application was filed with the Federal Communications Commission to move the then silent KPHD from Elko, NV on 97.5 to Melba, ID at 102.7. That permit was conditioned on several other stations changing their facilities. On October 31, 2013, at 5 PM, KSAS-FM Caldwell, ID moved from 103.3 to 103.5, and KZNO Jerome, ID moved from 102.9 to 103.1 to make room for the new station. On November 11, 2013, the station changed its call sign from KPHD to the current KZMG. On December 9, 2013, the station signed on as My 102.7 FM, broadcasting a Hot Adult Contemporary format. On February 21, 2014, JLD Media sold KZMG to FM Idaho CO., LLC at a purchase price of $800,000.
