DD Sahyadri is a Marathi TV channel.It is a regional channel dedicated to Maharashtra.It shows Marathi serials,news,films infotainment and educational programs about agriculture,healthcare etc.It is part of Doordarsh network.It is a free to air channel.
Name
The name 'Sahyadri' in 'DD Sahyadri' comes from the a group of hills in the Western Ghats. This is similar to how other regional DD channels are named.
History
2 October 1972 : Doordarshan Kendra Mumbai started broadcasting two hours a day on DD National in black-and-white. The transmission was broadcast using a small transmitter that served few TV households. 15 August 1994 : DD Sahyadri was launched as separate channel as RLSS Marathi throughout India. 2 June 1999: A new studio for DD Sahyadri was inaugurated. 1 January 2000: DD 10 broadcast time increased to seventeen hours a day. 5 April 2000: DD 10 was renamed DD Sahyadri.
Description
DD Sahyadri broadcasts serials, informative programmes, public debates, and film-based programmes. Old and new Marathi films shown on this channel. DD Sahyadri offers about six to eight event properties a year with the big ones being the annual DD Awards, Hirkhani Awards and the Navaratan Awards. DD Sahyadri is supported by Doordarshan studios in Mumbai, Pune, and Nagpur. It makes an annual live telecast of DAHIHANDI MOHOSTAV from Thane. DD Sahyadri's Mission is 'To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture' and 'To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit'.
Competitors and Ranking
The channel competes with private channels such as Zee Marathi, ETV Marathi, STAR Pravah, Saam TV and Mi Marathi. In the TAM Report for the week ending on 5 March 2011, DD Sahyadri was ranked the most watched Marathi-language channel with 32.4% reach. Sahyadri is also considered the best regional TV channel, compared to other regional Doordarshan TV channels. Five years ago it was on the top of TRP rate in Maharashtra.
