While BBC Canada is part-owned by the BBC, not all of the BBC's programmes air on BBC Canada. In general, while BBC Worldwide and its affiliated operations have a "first look" at the corporation's output, this right only applies so long as BBC Worldwide pays no less than what the BBC Commercial Agency, which is at arm's length, judges to be a particular property's value. Furthermore, while BBC Canada serves a similar purpose to the BBC America channel available in the United States, there are also significant differences between the programming rights owned by the two channels. This means that much of the BBC's output airs on other Canadian channels which have either co-produced the programmes or simply bid more for the Canadian broadcast rights. Conversely, many of the British series that do air on the channel are not sourced from the BBC, with some having originally been produced by or aired on other British channels, such as the privately ownedITV or the independent public-service broadcaster Channel 4. Despite its British focus, BBC Canada is licensed as a Canadian channel and is not exempt from the CRTC's broadcasting regulations that require it to carry a quota of Canadian content. This means that in addition to British programmes, it also broadcasts a number of Canadian series, which according to the channel's licence are required to "explore or informed by Canada's relationship to the United Kingdom and the Commonwealth". Canadian programmes currently airing on the channel include repeats of Disaster DIY and Holmes Inspection. In the early 2010s, the channel began airing American series featuring British personalities, such as the American version of the Gordon Ramsay programme Kitchen Nightmares, and repeat airings of the American dramas House and Elementary. Many of the channel's programmes, whether British, American or Canadian, are shared with other Corus Entertainment channels such as the Global Television Network, Showcase, HGTV and Food Network. BBC Canada does not ordinarily carry BBC News programming, as the BBC World News channel is also widely available in Canada, and BBC News also has a long-standing content-sharing agreement with the CBC. On the rare occasions that BBC Canada does carry news coverage, coverage may be produced by Corus-owned Global News instead of the BBC, such as with the wedding of Prince William and Catherine Middleton.
Apart from the television channel, BBC Worldwide directly operates a BBC Canada Shop website which sells merchandise related to British television series such as Top Gear, Little Britain and Doctor Who.