CMT (Canadian TV channel)


CMT is a Canadian specialty channel owned as a joint venture between Corus Entertainment and ViacomCBS, owners of the flagship CMT channel in the United States.
As with its American counterpart, CMT previously devoted a large amount of its programming to country music, with such programming as music videos and concert specials. Over time, the channel shifted its focus towards family-oriented general entertainment, to the point where music programming was eventually axed in August 2017.
It is one of two Viacom-branded channels that are owned by Corus; the companies also partner on Nickelodeon.

History

Prior to the launch of CMT Canada, the American-based country television network, Country Music Television, had been available in Canada since 1984, one year after the channel's launch in the United States.
In June 1994, the Canadian Radio-television and Telecommunications Commission licensed a series of new Canadian specialty television channels; among the ones whose licence was granted was The Country Network, whose programming provisions required it to primarily feature country music videos. The licence was granted to a partnership between Maclean-Hunter and Rawlco Communications.
At this time, the CRTC had a policy that if a Canadian specialty service was licensed and that service's format was competitive with a foreign service's format that was licensed to operate in Canada, the foreign service could be dropped from the list of channels eligible for cable carriage in Canada. Due to Country Music Television's competitive format, the CRTC terminated CMT's eligibility rights in Canada as a foreign service on June 6, 1994. Television distributors such as cable and satellite television operators could continue distributing Country Music Television until The Country Network began operations.
In March 1994, one year before the channel's launch, Maclean-Hunter had been purchased by Rogers Communications.
On January 1, 1995, the channel launched as New Country Network. On that date, Canadian pay television service providers were no longer allowed to offer Country Music Television. In retaliation to being barred from Canada, the American service launched a complaint under the North American Free Trade Agreement and ceased carriage of videos by Canadian artists without major U.S. record deals.
After months of negotiations, the matter was settled when it was announced that CBS Cable, then owners of CMT, would purchase a minority stake in the service. NCN was relaunched as CMT on October 31, 1996. The majority interest was acquired by Shaw Communications at the same time; it was later included in the spinoff of the broadcasting assets then owned by Shaw as Corus Entertainment in 1999. The controversy also resulted in an effective change to CRTC policy – if a foreign channel is already available in Canada and a new Canadian equivalent is subsequently licensed, cable providers are no longer required to drop the foreign service.
In 2016, as part of the removal of the genre protection rules, the CRTC approved the transition of CMT to its new standard conditions of license for discretionary services; these changes removed the requirement for CMT to air any music programming at all. Corus stated in its description of service for CMT that it would be devoted to comedy and reality programming, films, and "one of a kind music programming". Despite the changes, Corus must still invest at least 11% of CMT's annual gross revenue to fund the production of Canadian music videos, but they no longer necessarily have to be for country music videos.
On August 28, 2017, as part of the 2017–18 broadcast season, CMT dropped all country music video programming from its schedule. The change in programming was widely criticized by stakeholders in Canada's country music industry, due to the loss of what had been a major promotional platform for Canadian performers; Corus stated that it would still promote Canadian country music through its other platforms.

Programming

When CMT was launched as New Country Network on January 1, 1995, the CRTC required that 90% of the station's programming consist of music videos. The CRTC dropped that requirement to 70% on February 28, 2001, and reduced it even further to 50% on February 28, 2006. With the retirement of genre protection rules in 2016, CMT was no longer required to air music videos, leading to the channel dropping music programming altogether the following year.
CMT's current programming consists primarily of acquired sitcoms, talk shows, game shows, reality shows, and lifestyle programming, along with reruns of Canadian-produced series sourced from Corus' sister networks to fulfill Canadian content obligations. In addition to shows sourced from its U.S counterpart, CMT previously produced its own original programming, with the much of channel's country music-related programming hosted by Paul McGuire.

Former Hosts/presenters