Aziz Sergeyevich Shavershian, better known by his Internet handle Zyzz, was a Russian-born Australian bodybuilder, personal trainer and model. He established a cult following after posting multiple videos of himself on YouTube, starting in 2007. In July 2011, Shavershian gained more media attention when The Sydney Morning Herald published an article about the arrest of his older brother, Said, for illegal possession of anabolic steroids. On 5 August 2011, while on holiday in Thailand, Aziz suffered a heart attack and died at the age of 22.
Biography
Shavershian, an ethnic Kurd born in Moscow, was the youngest son of Maiane Iboian, who works in cardiology, and Sergei Shavershian. He had one older brother, Said Shavershian, who is also known by the screen name "Chestbrah". In 1993, Shavershian and his family moved to Australia. He was raised in Eastwood, New South Wales, and attended Marist College Eastwood secondary school, where he achieved Dux of the college. Prior to his death in August 2011, he was set to graduate from the University of Western Sydney, with a degree in business and commerce. He was an atheist though he wore a rosary and his grave is adorned with a cross.
Bodybuilding
Before becoming a bodybuilder, Shavershian had been described as a "skinny kid" and an ectomorph. Once he completed secondary school, inspired by his bodybuilder brother, he joined a local gym and began learning about nutrition and training, applying it to his pursuit of becoming a bodybuilder. He would spend three to four hours a day training in the gym. His favourite professional bodybuilders included Arnold Schwarzenegger and Frank Zane. In an interview with bodybuilding website, Simplyshredded.com, Shavershian recalled that he originally wanted to become a bodybuilder to "impress girls". He said he would look at pictures of "shredded" bodybuilders and tell himself that he would one day be like them. Almost four years into training, he stated that: Prior to his death, Shavershian was the poster boy of a subculture of amateur bodybuilding in Australia, dubbed "aesthetics", which he had made popular. He had established his own protein label, Protein of the Gods, released in June 2011. He also had a clothing line, and Zyzz's Bodybuilding Bible was released on 17 May 2011, based on a compilation of bodybuilding knowledge he had acquired over his four years of training. He asserted that the internet helped build up his brand, and it was ultimately made possible through the use of social media. On 14 July 2011, Shavershian's brother Said was arrested for possession of anabolic steroids, to which he pleaded guilty after Aziz's death. The Sydney Morning Herald covered the case, and included a photo of Shavershian. He objected to the use of his picture to illustrate what was essentially an article on the misuse of anabolic steroids. When asked by The Daily Telegraph, Shavershian denied ever using steroids, and claimed that his body shape was due to hard work in the gym and a strict diet. According to The Sydney Morning Herald, the company which employed Shavershian as a stripper maintained that he was "a lovely guy, aside from the steroids". Shavershian often used phrases such as "riding bicycles", which, according to The Daily Telegraph, is "gym slang for using a cycle of steroids".
According to The Sydney Morning Herald, Shavershian's death was the sixth most searched death-related topic in Australia during 2011. Prior to his death, Shavershian had posted a video of himself on a social networking site, which would later come out 18th on Nine News' "Top News Videos of the Year" for 2011. Over the May 2011 to May 2012 period, Google statistics showed that he was searched as many times as Julia Gillard, the Prime Minister of Australia at that time. At the 2012 New Year's DayField Day festival in Sydney, people dressed up as Shavershian in a tribute to him. Said Shavershian created a 19-minute tribute video for his brother, entitled Zyzz - The Legacy, and released it on YouTube on 22 March 2012. The video had been "trending the charts" on YouTube from late March to early April 2012. As of December 2018, the video has over 11 million views. Shavershian's followers still frequently post tribute videos dedicated to him, with a lot of them collecting over a million views. Shavershian's Facebook page had 415,767 likes. In April 2012, The Daily Telegraph took note that his fan page had over 399,671 fans before becoming inactive a few months later. According to an opinion piece presented in the Wentworth Courier, whilst hundreds of Wentworth Courier news articles published online have "disappeared into the void" since 2011, the "Zyzz story" still manages "to be read and frequently appears in the daily list of most clicked-on articles on the Wentworth Courier website". In a report on organized crime's control of the underground steroid trade, reporter Mark Willacy called Shavershian the "pin-up boy for the bodybuilding crowd."
