Wowowillie was a Philippinenoon timevariety show aired by TV5. The show premiered on January 26, 2013, and was broadcast live from TV5's Delta Studio in Quezon City, with its main host and producer, Willie Revillame. The show earned the distinction of being the only noontime program to have a Strong Parental Guidance rating from the MTRCB, which was imposed due to the dancers' provocative outfits. In September 2013, Revillame admitted in an interview that the show's ratings "fell below expectations", and contemplated on a possible cancellation. The show aired its final episode on October 12, 2013, nearly 9 months after its debut. It was replaced by Sine Ko 5ingko Hapon on weekdays and Sabado Sinerama on Saturdays.
History
Revillame's previous show Wil Time Bigtime ended its run onJanuary 5, 2013 as he announced in late 2012, and moved to the noontime slot under the title Wowowillie. It premiered on January 26, 2013 to coincide with the host's birthday the day after.
Cancellation
Citing competition from rival variety showsIt's Showtime and Eat Bulaga!, TV5 confirmed Revillame's announcement expressing his intent on cancelling Wowowillie and focusing on other commitments, as the show struggled to gain a significant audience share. On October 12, 2013, Wowowillie aired its final episode, with Revillame bidding farewell to his audience and crew in a speech. No further plans were announced regarding a possible replacement to the program.
On March 20, 2015, Revillame announced that he would sign a program contract with GMA Network to air a new program, Wowowin. The program would be his return to television after he went on hiatus. Wowowin will be self-produced by Revillame's WBR Entertainment Productions, and former Wowowillie host and friend Randy Santiago will serve as the program's director. Also, the program marks Revillame's return to his original mother network, GMA Network, after hosting Lunch Date in the late 1980s with Randy Santiago. Wowowin premiered on Sunday, May 10, 2015 on the Sunday afternoon block of GMA Network and was aired internationally via GMA Pinoy TV.
Wowowillie failed to surpass expectations in terms of TV ratings. His programs' ratings were ranging from 3-5% and sometimes falling below 3%. While rivals, GMA Network's Eat Bulaga! and ABS-CBN's It's Showtime ratings were ranging from 13-16% based on Kantar Media Philippines.
