Wonderstruck (fragrance)


Wonderstruck is a women's fragrance from Elizabeth Arden, Inc. Endorsed by American singer-songwriter Taylor Swift, it took its name from Swift's song "Enchanted" from her third studio album Speak Now, which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".
It was released in the US on October 21, 2011. Together with Canadian singer Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.

Accolade

YearOrganizationAwardResultRef.
2012FiFi AwardsFragrance of the Year: Women's Luxe

Wonderstruck Enchanted

Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.

Awards

Scent

Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.