Wonderbly


Wonderbly, previously Lost My Name, is an award-winning independent technology and publishing business that offers personalised children's picture books. Launched in 2012, Wonderbly has sold over 4 million books in over two hundred countries around the world.

Products

The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name, is a personalised picture book for readers aged two to six. The book tells of a child who has lost their name and goes on an adventure to find it. Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name.
The Little Boy/Girl Who Lost His/Her Name has been translated into British English, American English, German, French, Spanish, Italian, Dutch, Chinese and Japanese.
Wonderbly followed this up with The Incredible Intergalactic Journey Home, a picture book personalised around a child's address that featured a satellite image of their real home.
Wonderbly's third title, Kingdom of You, is a personalised picture book based on a child's favourite things.
Most recently Wonderbly released The Birthday Thief, which uses a child's birthdate as its narrative structure.

History

Wonderbly was founded by Asi Sharabi, former advertising exec; Tal Oron, creative technologist; David Cadji-Newby, a television writer and novelist; and Pedro Serapicos, an illustrator and graphic designer. The company is currently headquartered in East London.
In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures, and in July 2017, another $8.5 million Series B round led by Ravensburger. The company also underwent a rebrand from Lost My Name to Wonderbly in the same month.

Recognition

The company won recognition in Series 12 of BBC's Dragon’s Den, where two of the co-founders appeared on British and Australian television to secure a record breaking investment.

Awards

2014