Mavis Ray is a young debutant living with her mother and with the backing of Hugo Harlan, whom she calls her uncle. She is in love with socialite Jerry Croker-Kelley, and goes with him to meet his family against Harlan's wishes. Mavis and Jerry wish to elope if they cannot get Harlan's permission to marry. At Jerry's house, Mavis finds herself ill at ease with Jerry's family, who live simply despite their wealth. When Harlan comes to the house, he takes Jerry aside and tells him something that causes him to abandon his relationship with Mavis. Dejected, Mavis later begins falling for her chauffeur, Patrick Michael Regan. He begins falling for her as well, not caring when Mavis reveals that Harlan is not her uncle, but her lover, and that the woman she calls her mother is actually hired help. However, Patrick's sister, feels as if this relationship will harm Patrick. She unsuccessfully attempts to speak to Mavis, dying shortly afterwards in childbirth. Not long afterwards, Patrick gets into a car accident. While Patrick is recovering from his wounds, Mavis takes care of his children. However, she considers herself unworthy of him. After breaking off her relationship with Harlan, Mavis runs away. Several months later, Mavis, who is now working as a nurse, encounters Patrick, who has become a taxi driver. The two decide to try to have a relationship.
Women Love Diamonds was directed by Edmund Goulding. Greta Garbo, fresh off filming Flesh and the Devil, was approached to play the lead role. However, as she was in a contract conflict with Metro Goldwyn Meyer at the time, she refused and threatened to go back to Sweden. Pauline Starke was chosen to take her place. According to a review in Variety, the film looked as if it had an above average budget.
Themes
Historian Lea Jacobs notes that Women Love Diamonds does not deal heavily with sexual mores, as would be expected, but more with the power gained from sexuality and wealth. She notes that when Mavis is dealing with the Croker-Kelleys, her "ostentious" mode of dress leads to her being looked down upon; however, with lower-class characters such as the Regans, her dress becomes a symbol of power.
Release and reception
Women Love Diamonds was released on February 12, 1927. It was a commercial flop, earning $30,000 less than its budget. The review in Variety praised the set, cinematography, and acting; however, the reviewer found the plot weakened by the film's "cautious handling" of the subject matter and noted that the star "fails to draw sufficient sympathy". The review also misidentified the film as Women Want Diamonds, which, according to Jacobs, suggests that there may have been more than one print. Film criticDavid Shipman writes that Mavis at first comes across as someone who women guiltily admire and men want to own, but later becomes more sympathetic after having a moral epiphany and becoming a nurse. Jacobs described Women Love Diamonds as perhaps the strangest experiment in dramatizing the gold digger genre; she describes it as resembling the work of German director Rainer Werner Fassbinder. Matthew Kennedy, in his biography of Goulding, describes the film as "a sorry exercise all around". Hal Erickson, writing for Rovi, suggests that Garbo's refusal to do the film did not hurt her career at all.
Preservation status
This film survives as an MGM laboratory preservation effort.