The Wizzzer or Wiz-z-zer is a gyrostattoy introduced by MattelToymakers in 1969, and introduced the spinning top to modern children. The "twist" was the use of a super-spinning, high-tech bearing, that allowed the top to spin at very high speed and remain standing for a long period of time. This top did not rely on a string to attain high speed so it was easier to master than tops of old. Wizzers are not sold as scientific instruments, but may be used to demonstrate the conservation of angular momentum and gyroscope stability.
History
The Wizzzer first appeared in the Mattel Catalog in 1969, with various iterations offered through the early 70's. Mattel used innovative wedge-shaped packaging and gave the tops interesting personas through the use of color combinations and stickers. The most memorable are those named: Spin-Fire, Mach-1, Prowler, Night Winder, Bonehead, Sparkshooter and "The Color Changer". To expand the line, Mattel added a Wizzzer Hockey Game, the Trick Tray and the Super Competition Set. Several automobile toys were included that were Wizzzer-driven as "Spin-Buggies." The technology was reused by Mattel as part of their Upsy Downsy series of toys as vehicles that figures would ride. Two He-Manaction figures from the late 80's also reused this technology: Rotar and Twistoid. Wizzzers were marketed by all the major toy stores and also in department store catalogs like Sears, J.C. Penney, Wards and Spiegel in their Christmas Catalogs. Mattel worked with several companies to produce "Canned Wizzzers" - changing the body shape to a can/cylinder. Canned Wizzzers include: Coca-Cola, 7-Up, Pepsi, Hi-C, Hawaiian Punch, Minute Maid, Campbell'sTomato Soup and BardahlMotor Oil. For the Mattel Anniversary, a special clear "Mattel Logo" Wizzzer was made available to Mattel employees. Special "Mini-Wizzzers" were made available as cereal premiums. Wizzzers were unavailable for many years then revived first by Mattel then later by Matchbox and Duncan. A more recent appearance was in the McDonald'sHappy MealChicken Little toy, available October 28 - November 22, 2005. Two vehicles are driven by wizzzer figures, with each figure built on a wizzzer. The bearing is struck and then the figure is placed into his vehicle, which drives the vehicle forward. The most recent incarnation of the toy is the 2016-17 remake from the vintage toy company called "Super Impulse". 8 styles are offered, 4 being the familiar spherical shape, and 4 of the 1960s "hot air balloon" shape.
