William Timberlake
William Timberlake was an ethological psychologist, with a background in neoHullian behavioral therapy. He was a renowned leader in sciences of animal behavior, showcasing animal behavior as an evolved complex hierarchically organized system. He was a Professor Emeritus in Psychological and Brain Sciences at Indiana University. He was one of the founders of Indiana University's Center for the Integrative Study of Animal Behavior.
Timberlake published extensively in the Neurotree Journal. With Jim Allison he developed an approach to reinforcement influencing many areas of study, including research into treating individuals with obsessive-compulsive disorder. Timberlake contributed extensively to the study of reinforcement, provided explanations of superstitious behavior and misbehavior. He also publicized information on circadian rhythms and their modification, among other areas.