Wildcraft, is an Indianmanufacturing company headquartered in Bengaluru. The company's products are sold in over 175 exclusive stores and 4,000 multi-branded stores in India and abroad. The co-founders of the company are Siddharth Sood and Gaurav Dublish.
Products
Wildcraft's first product in the 1990s was a dome tent. The company shifted to manufacturing packs and associated outdoor gear and expanded to multi-terrain footwear and outdoor clothing. In 2014, it rolled out an expanded range of gear including clothing and footwear, hiring an additional 1,000 employees across its factories located in Solan, Visakhapatnam and Bangalore. Wildcraft, which makes backpacks, rucksacks, camping and hiking equipment, among other things, entered the performance footwear and clothing industry in 2016 adding significant revenues.
Retail
The company's products are sold in 175+ exclusive stores and 4,000 multi-branded stores in India, growing by 20-30 stores each year. In December 2014 the company announced they would explore the middle and southeast Asian markets. Wildcraft products are also available across Middle East & South Asian countries. In February 2017, it did a tie-up to place Wildcraft in Europe. "From the revenue side, 5-6% of our business comes from exports at present," said co-founder Gaurav Dublish. Wildcraft is also planning to strengthen its presence in 5 lac+ population townships over the next 18–24 months.
Finances
Earlier, Wildcraft was run as a hobby with limited commercial focus. Under the management that has led the firm since 2008, it has pursued a strategy of expansion and increased revenue over 100x in less than a decade. According to Dublish, the company grew at a compound annual growth rate of 75% from 2007 to 2012 and continued to grow annually at 50% till 2018 & is now pursuing a 25% revenue CAGR. In September 2013, Sequoia Capital, a California-based private equity firm, invested Rs 70 crore, giving it an enterprise valuation of about US$50 million. Wildcraft clocked retail sales of Rs 400 crore in FY 2017, and is looking at a total deployment of Rs 350 crore, to achieve a revenue run-rate of Rs 1,000 crore by 2020.
