Whole Wheat Radio began as "Radio Free Talkeetna" in August 2002. Software developer James Kloss started the live interactive webcast immediately after DSL internet arrived in the small village of Talkeetna, Alaska. Jim was known online for his development of the nochange BBS and XChange file transfer program. The site changed its name to Whole Wheat Radio by December 2002. The site was first broadcast from an existing 12x12 foot cabin built by Jim's partner Esther Golton. In July 2004, a more permanent structure dubbed The Wheat Hole was built to accommodate an in-house audience of 50. In 2008, the venue was moved to a "renovated log saloon" dubbed The Wheat Palace to accommodate more patrons, and to host other activities.
Music and Programming
Whole Wheat Radio played independent music, initially due to commercial licensing costs. The site evolved into a vehicle for promoting independent artists, helped by Jim's partner and musician Esther Golton. Artists gave permission and sent CDs for their music to be played on the station. Genres weren't restricted, but favoured acoustic and folk music. The site hosted numerous house concerts which were broadcast live, including Marian Call, Rod Picott, Jeffrey Foucault, Amanda Shires, and Danny Schmidt. Proceeds from the concerts were given to the performers, often exceeding income artists grossed from traditional media events. The stream also included aspects of talk radio, from 15 minute rants to full morning shows. After airing, these were taped and made available as podcasts.
Technology and Community
Whole Wheat Radio streamed 56kb/s mp3PRO audio using SHOUTcast, which could be accessed from any compatible streaming audio player compatible with the format. Clients without mp3PRO support fell back to an equivalent-quality 128kb/s MP3 stream. A custom install of MediaWiki ran the user-editable music database, the same software that operates Wikipedia, Wiktionary and other Wikimedia Foundation projects. Listeners were encouraged to add tags, lyrics, art, ratings and other information to song, album and artist pages. The currently-playing song was displayed on the home and chat pages, with links to these resources for more information. The site accepted regular submissions for logos, which were rotated regularly. Wheatheads could call in phonegrams that were played automatically on the stream, or leave a comment in the chat system for an EJ to read on air. Text based games would let Wheatheads accrue "wheatberries", an early form of web gamification. Separate podcast feeds were available for each of the shows shortly after they had aired live, such as the "Rant-N-Ravin' Muffin News". and house concerts.
Reception
In 2005, Whole Wheat Radio was discussed in an episode of The Dawn and Drew Show, and in an interview with Derek and Swoopy from the Skeptic Magazines'Skepticality podcast. Journalist Doc Searls commented in 2004 that "it's an outstanding station. If you miss KPIG's live Webcast, Whole Wheat Radio will ease your surcease. You might think of WWR as folksy or charming. I think of them as heroic. What they do is the very, very best of what radio is all about." In an article for PC World, Derek Sivers of CDBaby commented that "online radio is the best way to find new music and indie-flavored Whole Wheat Radio".
Conclusion
In 2010, Jim pushed for a greater emphasis on the site mission of helping independent artists over the chat aspects of the site. This generated animosity, culminating in an unsanctioned, separate Facebook group. Jim closed the site soon after, claiming he no longer loved the job. The Wheat Palace continued to hold private parties, meetings, classes and art showings through 2011.
