Where Are Ü Now
"Where Are Ü Now" is a song produced by American EDM artists Skrillex and Diplo under their collaborative effort Jack Ü, with vocals from Canadian singer Justin Bieber. The song was released as the second single from the duo's debut studio album, Skrillex and Diplo Present Jack Ü, on their respective labels OWSLA and Mad Decent, and is also included on Bieber's fourth studio album Purpose. It was released simultaneously with the album on February 27, 2015, later sent to mainstream radio on April 21, 2015.
Initially, a demo was written by Bieber as a piano ballad titled "The Most"; however, Bieber decided to send the track to the duo, who transformed the track into electronic dance music, but maintained the original lyrics. The song main's instrumentation consists in sharp dancehall stabs and an Eastern melody. Bieber's vocals also suffered alterations in some parts of the song. Lyrically, "Where Are Ü Now" talks about caring and praying for an ex who didn't return the favor, and longing for someone who could comfort him in his time of need.
The song was featured on several year-end list of best songs of 2015, being at the top of two publications. It also won a Grammy Award for Best Dance Recording. Commercially, the song peaked at number eight on the Billboard Hot 100, giving both Skrillex and Diplo their first top 10 single on the chart, also giving Bieber his seventh. Internationally, the song has peaked within the top-ten of the charts in eight countries, including Australia, Canada, and the United Kingdom.
Background and recording
While writing with Poo Bear for his upcoming album at the time, Justin Bieber heard a demo of an instrumental piano ballad Boyd did with Karl Rubin and enjoyed it, calling it "special". Later, he and Boyd, "bounced words and melodies back and forth over an instrumental track; when they had the lyrics, Bieber sang take after take so Poo Bear could edit together the best reading of every line and every syllable." The song was recorded as a piano ballad and it took an hour and a half to be recorded. According to Bieber, he didn't want it to be raw, he wanted it to be perfect." Later, in September 2014, during Fashion Week and at an Alexander Wang event, Skrillex and Diplo contacted Bieber's manager Scooter Braun claiming that they were looking for vocal tracks for the debut album by their dance duo Jack Ü and asked him if Bieber had new material. Braun responded positively, claiming that he had an amazing vocal from Bieber with only piano and sent it to Diplo, without Bieber's consent. They decided to collaborate with Bieber as it would be unexpected.As The New York Times writer Jon Pareles recalled, "They reversed the original order of the verses. They took the lone a cappella vocal track they had from Mr. Bieber, cut it to stutter certain words in the introduction, and pitched it higher and lower in various parts of the song, allowing Mr. Bieber to answer himself from below and harmonize above. They toyed with dance beats, keyboard chords and bass lines — thickening the song and then thinning it again. They concocted sounds that were determinedly different from standard dance-club fare; what seems like a snare drum, for instance, is actually a tweaked version of an Indian tabla." "Where Are Ü Now" was released as the duo's second single from their debut album, Skrillex and Diplo Present Jack Ü on February 27, 2015, and was later released as a bonus track on Bieber's fourth studio album, Purpose. The original version, titled "The Most", was also released as a bonus track on the Japanese version of Purpose.
Composition
"Where Are Ü Now" was written by Sonny "Skrillex" Moore and Thomas Wesley "Diplo" Pentz, Nick Kibler, Jason "Poo Bear" Boyd, Karl Rubin Brutus, and Jordan Ware, and produced by Skrillex and Diplo. The song was composed in G major with a moderately slow tempo of 69 beats per minute and a time signature of. Bieber's vocal range spans from the low note of E3 to the high note of B4. Its instrumentation consists in "fluterring synths", skipping tropical house beats and acres of space, as well as sharp dancehall stabs and an Eastern melody. It features a prominent sound effect that Skrillex has termed "The Dolphin": a chunk of Justin Bieber's vocals that has been worked over and processed into oblivion, turning into a high-pitched squealing sound during the drop. The New York Times released a video showing how the song was assembled using Ableton Live. As Pareles explained, "The song opens hushed and hovering, with a stereo panning whoosh, four somber piano chords and Bieber's electronically stuttered voice, leading into a mournful verse about a friend or lover he helped, who has now abandoned him. Eventually a dance beat kicks in and a mysterious, flutelike :wikt:squiggle|squiggle — Skrillex calls it the 'dolphin' — announces itself again and again as the vocals all but disappear, just the occasional refrain, 'Where are you now that I need you?.'" He continued: "Halfway through, the track pauses, then offers another hymnlike verse; the dance beat returns, a little pushier with electronic handclaps, and the refrain and 'dolphin' carry the song to the end, with a final, echoing 'I need you the most.'"Lyrically, "Where Are Ü Now" talks about caring and praying for an ex who didn't return the favor, with Bieber yearning for compassion amidst a sea of loneliness. He sings: "When you broke down I didn't leave you/ … I was on my knees when nobody else was praying, oh Lord." In another part, he complains: "I gave you the key when the door wasn't open, just admit it See, I gave you faith, turned your doubt into hoping, can't deny it, Now I'm all alone and my joys turned to moping." Some critics, such as Complex Khal, pointed out that it "finds him writing what could be a note to anyone—or, ahem, Selena Gomez—who might have left him during his turbulent 2014, longing for someone who could comfort him in his time of need." For Sam Corey of The Huffington Post, during the song "Bieber has been posing quite a few existential questions about his love life," noting that lyrically the song "is a serpentine trip through the emotions of despair, codependence and anxious-ambivalence," as he recalls for his long lost love with Gomez. He also observed that the song "serves as a dark portrait of a man struggling to find himself outside of the confines of a woman's love." For Emily Yoshida of The Verge, "'Where Are Ü Now' is about the priceless value of the personal relationship that is forged between a fan and a pop star."
Critical reception
Billboard Jason Lipshutz included "Where Are Ü Now" in its "Top 10 Songs of 2015 " list, stating that "his is the Justin Bieber we've been waiting for: emotive, vulnerable and smart enough to join forces with two of electronic music's most reliable maestros. The combination of Justin Bieber's moving falsetto and Skrillex and Diplo's tangled knot of beats makes 'Where Are U Now' a deserved triumph." Ryan Dombal of Pitchfork wrote the track is "unexpected in all the best ways. It tones down everything you know about Skrillex while retaining his knack for dynamics. Diplo puts his own 10-ton-glowstick tendencies aside as the song combines sharp dancehall stabs and a gloriously sad Eastern melody in a way that recalls golden-age Timbaland. And Justin Bieber sings with something akin to actual human emotion." Markus Papadatos of Digital Journal called it "", noting that the song "marks one of Justin Bieber's best vocal performances to date: it is soothing, controlled, delicate and most importantly, extremely radio friendly." Khal of Complex noted that "the beauty is that instead of Bieber being the main dish, he's more the icing on the cake, setting a somber tone that leads into the hypnotic, emotive track." Jon Pareles of The New York Times named it " four minutes of high-tech bliss: a sweet-voiced mixture of longing and recrimination, a lonely plaint with a dance beat."Michael Cragg in his review for The Guardian opined that "Bieber does his best sadface Drake impression on the lovely, if underwritten . Opening with a lilting, pretty melody on the first verse, it fizzles out by the chorus with its repeated line 'where are you now that I need you' layered over an oddly tweaked, slightly grating synth line that sounds like the mewing of a robotic cat." In her Entertainment Weekly review, Leah Greenblatt explained tha the song is "stripped down for maximum aerodynamics, the vocals mentholated and sweetened with a brushstroke of bass here, a snake-charmer synth line there. For Bianca Gracie of Idolator, the song "solidified a genre-bending sound that was bubbling underground" and "ultimately became the best single of his career thus far." Sam C. Mac of Slant Magazine observed that the song "effectively reinvented Bieber's sound," while Andrew Unterberger of Spin called it "Bieber's cred-establishing and career-redefining." Dan Weiss of the same publication wrote that it "comes outfitted with an addictive bent rainforest flute thing that wouldn't sound out of place on, say, M.I.A.'s Kala." Scott Wilson of Fact called it "the jewel in the crown," describing it as "a combination of slick, modern Disneyfied R&B and a synth riff that sounds like a PC Music take on Booka Shade's 'In White Rooms'." He also referred to it as "Bieber's most memorable, and human, vocal performance to date."
Accolades
Year-end lists
Commercial performance
"Where Are Ü Now" was a commercial success, reaching the top-ten in the singer's native Canada, the U.S., and several other territories. In the United States, "Where Are Ü Now" debuted at number 97, and during its seventh week the song entered the top-forty at number 40. Five weeks later, the song jumped to number twenty, becoming Bieber's 15th top-twenty hit and his first since "Heartbreaker". It was also Skrillex and Diplo's first as lead artists. The song peaked six weeks later, reaching number eight – Bieber's first top-ten hit since "Beauty and a Beat". Later, after his performance at the 2015 MTV Video Music Awards, the song rebounded to number ten, becoming the first time Bieber had concurrent top 10s for the first time, since his song "What Do You Mean?" was at number-one. The song topped the Dance/Electronic Songs chart, becoming the first leader on the list for all the three artists.In the United Kingdom, the song managed to peak at number three, becoming Bieber's highest-charting single since 2012's "Boyfriend", Skrillex's first top-ten single out of his previous seven entries, and Diplo's first appearance as a solo artist. The song also peaked at number three in Australia and New Zealand, becoming the highest charting entries for Skrillex, Diplo and Bieber in the former. Eventually, it was certified two-times platinum by the Australian Recording Industry Association and three-time platinum by the Recorded Music NZ; it was also the ninth highest-selling single of 2015 in the latter. The song also reached the top-ten in Denmark, Finland, Ireland, Netherlands and Sweden.
Music video
From May 29 to May 31, 2015, there was an event held at the Jack Ü headquarters for fans to customize the photo-shoots for the "Where Are Ü Now" music video with crayons and colored pastels. Two teasers for the video were released on June 26, 2015, with Samsung+ debuting the video on June 27, 2015, and YouTube and Vevo on June 29, 2015. According to the duo in a post on YouTube, "We are being overwhelmed, in a good way, by the success of 'Where Are Ü Now' with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record and essentially create an ode to our fans. Doing what we do, it's entirely all about the fans. We walk a fine line by being 'famous' and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it's Ü that made the video."As described by Brittany Spanos of Rolling Stone, "The video opens on an art gallery filled with photos of Bieber's silhouette before shifting to the singer offering an emotional delivery of the track in a dark room. Bieber eventually becomes covered in animated paint, drawings and caricatures. Back in the gallery, Jack Ü fans are providing the illustrations that are appearing over or surrounding Bieber's body as he sings and dances to the track." As noted by Emilee Lindner of MTV News, "The video portrays his internal pain with soft lighting and close-shots, but also displays him as an 'object,' like Jack Ü said, switching to a time-lapse speed while people use him as a canvas for however they want to paint him as." The music video received four nominations at the 2015 MTV Video Music Awards, winning the Best Visual Effects category.
As of August 2019, the music video has more than 1.1 billion views, 4.8 million likes and 320 thousand dislikes on YouTube.
Many have also pointed out that the video carries several occult and escoteric symbolism. There has been criticism as in several areas of the video symbols like "metatrons cube" UFO's, the chakra systems, and even the flag of Israel and several numerological symbols are visible. Many critics have since called the video out stating it is at the center of a conspiracy theory or part of a subliminal message linked to the illuminati.