Its support was concentrated in the Western Division, mainly in the provinces of Nadroga and Ba. Its formation was due to disenchantment of western Fijians about not receiving fair return from the Native Land Trust Board from the income derived from their land. Fiji's foreign exchange earnings are mainly generated from sugar, tourism, pine and gold, produced in the western division. It was claimed that western landowners, despite providing 65% of the money that financed the NLTB, received only 9%. The Party was launched on 17 July 1981 with the following goals:
Protect and encourage the unity of western Fijians
Protect the interests of landowners and to defend their rights to develop their resources according to their aspirations.
Seek changes in the Ministry of Fijian Affairs and Rural Development to improve the lives of western Fijians.
Improve educational facilities of western Fijians and provide them opportunities in commercial and industrial enterprises.
Coalition with NFP
As the WUF had a narrow base and a regional focus it formed a coalition with NFP on 11 January 1982, because it regarded the NFP as "the most prominent political party opposed to the Alliance". Each party was to maintain its independent identity and objectives. Jai Ram Reddy, the leader of the NFP regarded the coalition as a partnership of equals.
In the 1982 election, the WUF contested all the Fijian Communal Seats in the Western Division plus some others in adjoining provinces. Osea Gavidi narrowly lost the Nadroga Fijian seat, with 47.9% of the votes. Isikeli Nadalo won the National seat based in the Nadroga Province, while Napolioni Dawai lost his Ba-Nadi Fijian Communal seat obtaining only 22.8% of the votes. All other WUF candidates did poorly, getting less than 10% of the votes. Although WUF delivered 7% of the ethnic Fijian vote to the NFP-WUF coalition it was not enough to win enough seats to form Government. The coalition ended with the election and the leader of NFP blamed the failure of WUF to win enough Fijian votes for the coalition's loss.
1987 Election
On 6 June 1986, the first meeting regarding a coalition with the Fiji Labour Party took place with Western United Front delegates where MP, Isikeli Nadalo argued that, "there should only be two political groups fighting the election." With the common aim of defeating the Alliance, on 10 October 1986, agreement was reached for coalition with FLP. In November 1986, when only Osea Gavidi was endorsed as a candidate by the coalition, which now also included the National Federation Party, WUF withdrew from the coalition. WUF fought the 1987 election in partnership with an NFP splinter group led by Sharda Nand, a supporter of Sidiq Koya. In the elections, WUF lost ground to both the Alliance and the Labour Party, with Gavidi receiving 41.7 percent of the vote and Nadalo only 13 percent.