In the early 1940s, in the formative days of the Beat Generation, students including Allen Ginsberg, Jack Kerouac, and Lucien Carr spent hours at the bar discussing their studies and their futures. In the 1960s, the bar was host to student activists upset about racial discrimination in the area and US foreign policy regarding Vietnam. Mark Rudd, who led the Columbia branch of Students for a Democratic Society and was a prominent member of the Weather Underground after his expulsion from the university in 1968, spent time at the bar while a student. After closing for a year and a half, it was leased from Columbia University by a group led by Jeff Spiegel and his wife Katie Gardner, a graduate of Columbia's School of Journalism. They renovated The West End, making an effort to have it look like everyone thought it might have looked as an old Victorian era bar/restaurant. They expanded one room for catering, parties and even beer pong, a basement room for live Jazz, and a large side dining room that could be used late night, after the kitchen was closed, by drinkers and revelers. The West End was popular with students, Columbia faculty and staff. For four years from 1990-1994, Jazz historian Phil Schaap continued to run a jazz program there, featuring giants of Jazz from the swing era including, on its opening night, Buddy Tate and Branford Marsalis. The jazz program was later discontinued as a nightly feature. Schaap started the jazz program when he was an undergraduate at Columbia in the 1970s. In 2004, The West End began brewing its own beers including its very popular, nearly 10% "Ker O'Whack", named for Columbia dropout and author, Jack Kerouac. The West End in 1990 also became a full service restaurant, including a widely popular Sunday brunch. It installed flat screen monitors for sports events. Playboy Magazine featured The West End as "College Bar of the Month" in its February 2005 issue. The West End qua West End was sold in April 2006 and was replaced in late 2006 by "Havana Central at the West End", part of the expanding "Havana Central" chain of Cuban restaurants. The Havana Central closed on May 28, 2014 when the lease ended. In September 2014, the space reopened as Bernheim & Schwartz Restaurant and Hall, which was described by its owners as a tribute to brewing in Manhattan, and especially to Bernheim & Schwartz, a brewery founded in 1903 and located at 128th Street and Amsterdam Avenue. Bernheim & Schwartz closed inApril 2017.
