Wendy Moe
Wendy Moe is the associate dean and a marketing professor at the Robert H. Smith School of Business at the University of Maryland. In 2013, she launched and the directed the Smith School's MS in Marketing Analytics program. She is known for her research in digital and social media analytics.
Moe frequently speaks to business communities, such as the Marketing Science Institute, on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam.Education
Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University.Books
