Wale Adenuga


Wale Adenuga, is a Nigerian former cartoonist/publisher, and currently a series producer, best known for the publications Ikebe Super, Binta and Super Story, and their televised versions.

Early life

The son of a tobacco merchant, Wale Adenuga was raised in Ibadan and attended the Ibadan City Academy where he obtained his O-Level certificate, before proceeding to King's College, Lagos for his higher school certificate, where he formed a pop band which later disbanded.

Publishing

Adenuga studied Business Administration at the University of Lagos in 1971, and worked for the cartoon section of the Campus' Magazine where he was soon made Chief Cartoonist. In 1975 after graduation and youth service in Bendel, his comic Ikebe Super was launched. The comic introduced characters such as womaniser Papa Ajasco, illiterate Pa Jimoh, and playboy Boy Alinco. A leading female character, promiscuous gold-digger Miss Pepeiye, was later introduced. Adenuga's other magazines were Super Story, which focused on satirical issues and Binta, a children's publication.

Film/Television Production

In the late eighties, Nigerian publications were affected by the economic depression, leaving Adenuga with the decision to move from print to electronic. Before the growth of the film industry, Adenuga had released the celluloid movie Papa Ajasco, which was based on the main character in Ikebe Super, in 1983. Papa Ajasco made history as the first English comedy in an industry which had been dominated by Yoruba productions. A film version of Binta, re-entitled Binta My Daughter was released in 1995. A year later the television series Papa Ajasco was aired on Nigerian television to rave reviews. This small screen version saw the return of the old characters, and new character Pa James, who was created to avoid offending muslims.

Institutions

On September 24, 1994, Adenuga and his wife Ehiwenma founded Binta International School in Lagos, a foundation dedicated to better education in Nigeria;
In 2004, Adenuga opened the Pencil Film and Television Institute. Its courses include Producing, Directing, and Cinematography. The school was recently featured in De Film Industries van Nigeria, a Danish documentary on the Nigerian film industry.

Awards

Adenuga has been married to Ehiwenma since 1975. The couple met as students at the University of Lagos, and have children.