WXYM
WXYM is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse, Wisconsin, area. The station is currently owned by Magnum Broadcasting and features programming from AP Radio, Premiere Networks and Jones Radio Network.History
The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000 to the current WXYM.