WWFW is an FM radio station located in Fort Wayne, Indiana. The station operates on the FM radio frequency of 103.9 MHz. In March 2014, Adams Radio Group entered an agreement to purchase Summit City's cluster. Days later, Adams announced they would purchase Oasis Radio Group's stations. To meet ownership limits, Adams would retain WNHT, WGL and the then-WXKE, as well as acquiring Oasis Radio Group's WJFX and WBTU, while selling off WHPP to Fort Wayne Catholic Radio, and selling WGL-FM to Calvary Radio Network. WLYV and two translators would also be acquired by Adams. The transaction, at a price of $6.4 million, was consummated on June 2, 2014. As a result, Adams planned on massive format restructuring. On June 2, Adams announced that WXKE would move to the stronger 96.3 signal, displacing WNHT's Rhythmic Contemporary format. The two stations would simulcast for ten days. The station changed to the current WWFW call sign on June 2, 2014. On June 20, 2014, at 10:39 pm, after stunting for an hour and a half with music similar to that of call holding or elevator music, WWFW launched an Adult Contemporary format, branded as "The New Soft Rock 103-9". The first song on "Soft Rock" was "Celebration" by Kool and the Gang. Starting in the fall of 2014, WWFW has annually made a seasonal format change to 24/7 Christmas music in November and December. The station initially featured a Soft AC lean, but gradually evolved to Mainstream AC during their first year on the air. During their Christmas music stint in November 2016, WWFW dropped the "Soft Rock" branding in favor of "Christmas 103.9". On December 7, the station announced through their Facebook page that they would rebrand as "103.9 Sunny FM" on the 26th. The change took place at midnight on that date; the first song on Sunny FM was "Faith" by George Michael. The format would shift back to soft adult contemporary by 2018. On December 18, 2019, WWFW announced that they would flip to Variety Hits as "103.9 Wayne FM" on Christmas night at 6pm. At that time, after playing "Merry Christmas Darling" by The Carpenters, the changeover took place; the first song on "Wayne FM" was "Mary Jane's Last Dance" by Tom Petty and the Heartbreakers.
