WTKA is a radio station located in Ann Arbor, Michigan, that broadcasts on 1050 AM. Day power is 10 kW, night power is 500 W. The station covers most of southeast Michigan.
Early years as WPAG
In the 1920s, there were three short-lived radio stations licensed to Ann Arbor: WMAX, WQAJ and WCBC. In addition, WJBK, licensed to nearby Ypsilanti, signed on in 1925. In 1940, WJBK was moved to Detroit, leaving Washtenaw County without a radio station until WPAG first took to the air in 1945. WPAG's studios were located on the third floor of the Hutzel Building, at the corner of Main at Liberty Streets in Ann Arbor. Owned by brothers Paul and Art Greene, the call letters WPAG were selected to reflect their names. WPAG also briefly operated a television outlet, WPAG-TV on channel 20 in the 1950s. In the 1960s, WPAG was one of several stations in the Ann Arbor market featuring Top 40 musical fare. One of its most popular personalities was Dave Pringle, who later became a fixture on Detroit radio as "Dave Prince". The station is also notable for being possibly the first to play Bob Seger; in 1961, Seger convinced the station to play a demo of "The Lonely One," a song he had recorded with his group at the time, the Decibels. By 1970, WPAG had transitioned to a full-service format featuring MOR/adult contemporary music. The station remained successful until the late 1970s, when a recession led to declining business and forced the laying off of several employees. An early 1980s change to a big band/nostalgia format garnered the station increased audience, but from advertiser-unfriendly older demographics. After a return to the station's longtime AC format proved unsuccessful, WPAG made a switch to country music after Christmas of 1985. The new "1050 Country", consulted by Ed Buchanan of Grand Rapids' successful WCUZ, was intended as a cosmopolitan variant of the country format for Ann Arbor and mixed in compatible soft rock titles by artists such as Bob Seger and Crosby, Stills and Nash alongside current and classic country hits.
WPZA, then WTKA
In December 1987, WTKA was purchased by Tom Monaghan and had its calls changed to WPZA -- a nod to Monaghan's thriving Domino's Pizza business—with its unsuccessful cosmopolitan country format being dumped for another stab at full-service adult contemporary. In late 1992, Monaghan, sold WPZA to the MW Blue Partnership; eventually, it went to Cumulus Broadcasting and then to Clear Channel Communications, who flipped the station to all-sports WTKA. WTKA is now owned by Cumulus Broadcasting due in part to a multi-station swap between Cumulus and Clear Channel that involved stations in Michigan And Ohio.
WTKA today
Today, WTKA bills itself as "Sports Talk 1050 AM", the official voice of the University of Michigan sports. It is not, however, the flagship station; that status belongs toWWJ in Detroit. Sports Talk 1050 AM carries U-M football, basketball and hockey as well as Detroit Red Wings hockey and Detroit Tigers baseball. TheMichiganInsider.com's Sam Webb and WTKA Program Director Ira Weintraub host "The Michigan Insider" weekday mornings from 6-10am. The show features many prominent guests, including sports writer John Bacon, Yahoo Sports contributor Eric Adelson, and frequent interviews with University of Michigan coaches John Beilein, Carol Hutchins, Erik Bakich and more. One of the most popular features on "The Michigan Insider" is "Recruiting Roundup" with the latest information on Michigan football and basketball recruiting. The segment is recorded and available at any time on the station's website. For the 2019-2020 College Football season "The Michigan Insider" is bringing on Jon Price a famous sports bettor to discuss Michigan betting angles. In addition to 'The Michigan Insider' WTKA has two other local programs that air daily -- 'Inside the Huddle' with Michael Spath and 'The M-Zone' with Jamie Morris. On April 23, 2007 WTKA fired former University of Michigan hockey player Dave Shand from the station. Shand served as the co-host for the morning show titled "In the Locker Room with Dave Shand." The station gave no reason for the firing. Shand claims University of Michigan athletic director Bill Martin pressured the station to fire him, but a lawsuit against Martin on this claim was dismissed for lack of evidence.