WROV-FM


WROV-FM is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia and airs a Classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.
WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

WROV-HD2

WROV-HD2 carries an Alternative Rock format under the branding "96.7 and 96.9 The Alt Project".

History of call letters

WROV-FM first signed on the air in January 1950 as WMVA-FM. It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV, and undertook a move of WMVA-FM to Roanoke.
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming. In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.