WLRB is a non-commercial radio station located in the Atlantic City area on 102.7 FM. The station serves Atlantic, Cape May, Cumberland and Southern Ocean Counties in New Jersey. The transmitter is located on the roof of the Ocean Club Condominium Complex in Atlantic City.
History
Early years
The station began broadcasting on June 28, 1991 as WSKR with a locally-produced sports format. "Score 102-7" eventually simulcasted Philadelphia's sports WIP from 6AM to 6PM weekdays. The station changed its call letters to WJSE in November 1994, broadcasting various versions of a rock format. From November 1999 until December 16, 2005, WJSE was the South Jersey home of the syndicated Howard Stern Show. On January 8, 2006, the Scotty and Alex Show replaced Stern after he moved his radio show to Sirius Satellite Radio and in February 2007, the syndicated Mancow Show replaced Scotty and Alex after the duo moved their show over to Free FM formatted WYSP in Philadelphia. On December 16, 2005, WJSE along with many of the other soon to be former Stern affiliates including flagship station WXRK in New York City broadcast Stern's last show live over the Internet, which until then was strictly forbidden under the syndication agreement between Stern, his production company One-Twelve, Inc., his employer CBS Radio, the syndicator Westwood One and the affiliates that broadcast The Howard Stern Show. The station was a finalist for Radio and Records magazine's 2007 Industry Achievement Award for best Alternative Station for markets 100 and up. Other finalists include WKZQ-FM, KQXR, WBTZ, KXNA, and WSFM. By 2006, WJSE shifted from alternative rock as Digital 102.7 to active rock as 102.7 The Ace. In late July 2008, it became 102.7 JSE Rocks. The active rock format shifted to alternative rock by 2009.
Wild 102.7
In May 2010, speculation began swirling around a format flip for WJSE. It was speculated that WJSE was to flip to a simulcast of WPTYLong Island. The rumors became reality on July 1, 2010, when it was comfired that WJSE would indeed flip to a rhythmic top 40/dance format, and adopt the revamped moniker "Wild 102-7, Atlantic City's Party Station." It even got the new calls WWAC and a change of COL to Ocean City, all to improve signal coverage. The station was launched on July 2, 2010 at 9:55 P.M. As of 2011, WWAC's playlist shifted more toward a CHR format.
On June 20, 2018, Longport Media sold WWAC to the Educational Media Foundation for $570,000. On July 10, 2019, the station changed its call sign to WLRB. On July 11, 2019, the station went dark and returned to the air the following day, switching to the national K-Love feed.
