WKD Original Vodka
WKD is a brand of alcopop produced by Beverage Brands. It is sold and heavily marketed in the United Kingdom and Ireland with the slogan ‘Have you got a WKD side?’, and also in many countries in mainland Europe. AC Nielsen ranked it as the number-one UK ready-to-drink alcopop in 2006.
Product information
WKD originally contained 5.5% alcohol by volume, but this was reduced to 5% in October 2003, to 4.5% on 25 July 2005, and later to 4%, current as of 2020. The drink was launched in August 1996 in Scotland under the name 'Wicked'. Initially available in 330ml bottles, the bottles were later reduced to 275ml, matching other alcopops. The 275ml bottles are sold in pubs, bars, and shops across the UK, with shops also selling multipacks of 4,10 and 12, and 700ml bottles.Varieties
Current varieties
| No. | Name | Information | Release date |
| 1 | WKD Blue | "Mixed-fruit" flavour | 1996 |
| 2 | WKD Iron Brew | Orange coloured, Irn-Bru flavour | |
| 3 | WKD Berry | Dark red, berry flavour | |
| 4 | WKD Mango Crush | Orange coloured, mango flavour | |
| 5 | Passion Fruit | Peach coloured, passion fruit flavour | |
| 6 | NKD Blueberry and Elderflower | Low calorie, violet, blueberry and elderflower flavour | 2018 |
| 7 | NKD Lemon and Lime | Low calorie, light green, lemon and lime flavour | 2018 |
| 8 | Pink Gin | Pink, raspberry flavour | 2019 |
| 9 | Orange and Passionfruit | Yellow, orange and passionfruit flavour | 2019 |
1, 3, 4, 6 and 7 are sold in standard mixed multi-packs.
Discontinued varieties
- WKD Original Vodka Silver
- WKD Blonde
- WKD Core
- WKD Purple
- WKD Green
- WKD Orange
- WKD Vegas
Advertising
Along with several other alcopop or RTD producers, WKD were considered by the UK ASA to be using advertising likely to appeal to under-18s, and some of their TV adverts were banned.
Sponsorship
WKD was a sponsor of the "WKD Shed Sports Show" which aired on Nuts TV, which had its own channel on Freeview and Sky but closed on 15 January 2009.WKD has been a sponsor of the "WKD Nuts Football Awards" since this annual event began in 2006.