WISM-FM
WISM-FM is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire area. It is owned by Mid-West Family Broadcasting.History
WISM-FM first went on the air in November 1991 with a classic rock format and was owned by Alpenglow Communications. The station was bought by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC. The station was sold again in 2016 to Mid-West Family Broadcasting for $970,000.
On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from adult contemporary to classic hits, branded as "Greatest Hits 98.1". The specific programming was transferred from WDRK, upon that station's donation from Mid-West Family Broadcasting to Blugold Radio LLC.
