WIRY-FM
WIRY-FM is a commercial Full service radio station broadcasting from Plattsburgh, New York. It is owned by Benjamin Homel, through licensee Radioactive, LLC. As Radioactive is largely a holding company that does not operate most of its own stations, the station is programmed by Hometown Radio, Inc., owner of WIRY, and largely simulcasts WIRY. The station was formerly WXMR with a tagline called "Radio Bistro". The call letters were changed to WPLB on August 6, 2012; it eventually changed to a country music format, "Kickin' Country," which was simulcast with WNMR and competed with WOKO and WTNN.
In March 2016, the station was leased to WIRY. The arrangement allows for the FM station to occasionally broadcast separate programming from the AM station. The callsign was changed to WIRY-FM on March 15, 2016.
