WHHH


WHHH is a commercial FM radio station in Indianapolis, Indiana, known as Hot 96.3. It airs a rhythmic contemporary radio format and is owned by Urban One, along with WTLC, WTLC-FM, WNOW-FM and WDNI-CD. The radio and TV stations share studios and offices on Meridian Street in Downtown Indianapolis.
WHHH has an effective radiated power of 3,300 watts, making it a Class A FM station. The transmitter tower is atop the residential high-rise Riley Towers II on North Alabama Street. WHHH broadcasts in the HD Radio hybrid format.

Programming

Weekdays begin with the syndicated Morning Hustle Morning Show, based at co-owned WHTA in Atlanta. The rest of the line up is made up of local DJs. Middays are hosted By Ash Mac, afternoons by B Swift and nights feature Incognito Syndicated out of Cleveland.

History

On October 28, 1991, WHHH signed on the air. It was owned by a company known as Shirk Incorporated, with Billy "Super Bill" Shirk as the station manager and on air jock and William Poorman serving as president and general manager. WHHH was known as "Hoosier Hot 96.3 WHHH" or "Hoosier 96" for short. It was the market's first "CHUrban" station that played Hip-Hop, R&B, Freestyle, New Jack Swing, and House at first, but it also played some dance hits from the Top 40 charts but in the end WHHH became a fully fledged rhythmic station as "Hot 96.3."
In 2001, WHHH was acquired by Radio One, a large black-owned media company. Radio One had also acquired Indianapolis' two stations serving the local African-American community for decades, Urban AC WTLC and Urban Gospel WTLC-AM.
WHHH was formerly the Indianapolis affiliate for Russ Parr in the Morning. In 2016, WHHH replaced Russ Parr with The Rickey Smiley Morning Show, which is syndicated by Urban One. In 2018, parent company Radio One was renamed Urban One.