93.1 FM was originally WKAT-FM, which began broadcasting on a full-time basis December 29, 1947. Later, the station became Classical-formatted WTMI, which began in 1971. For decades, the station also featured popular jazz broadcaster China Valles and his overnight show, "China's Jazz Thing," Monday through Friday. At Noon on December 31, 2001, WTMI flipped to a Dance format and became WPYM, "Party 93.1, South Florida's Pure Dance Channel." The station earned an "Innovators Award" from Billboard magazine in 2002 and a "Best Dance Radio Station Award," at the 2004 Dancestar USA honors.
WHDR "93 Rock" (2005-2010)
WPYM's demise came on February 14, 2005. With decent ratings but poor marketing sales from non-local companies, Cox Radio took advantage of the sudden departure of WZTA by picking up the Active Rock format and taking the call lettersWHDR, standing for hard rock calling itself "93 Rock". It became a mainstream rock station per Mediabase and Nielsen BDS reports in 2008. For a few years, the station aired Bubba the Love Sponge in mornings, which was syndicated from sister station WHPT in Tampa.
WFEZ "Easy 93.1" (2010-present)
On November 20, 2010, at 7 a.m., due to underwhelming ratings with their Mainstream Rock format, WHDR began stunting with Christmas music, with a new format to debut after the holidays. At Midnight on December 26, 2010, under the consultation of programming director and format architect, Gary Williams, the station flipped to a Soft AC format and became "Easy 93.1". The first song on "Easy" was "Easy" by The Commodores. The following day, WHDR changed call letters to WFEZ to match the new format. Unlike WPYM and WHDR, the station has become a runaway success. Since 2010, Williams has slowly evolved the station to a slightly more contemporary sound. In addition, Williams paired Hispanic radio market veteran, Giselle Andres with AC market veteran, Jeff Martin for morning drive. The pairing has proved to be quite successful. The EASY morning show is often ranked in the top 5 with adults 25-54 and 18-34. In 2013, WFEZ had the distinct pleasure of being nominated as a Marconi finalist for AC station of the year. With the success of WFEZ, several other radio groups over the past few years have launched their version of the format under the EASY or BREEZE format handle.
WFEZ-HD2: Party 93.1 HD2
On March 24, 2008, Cox relaunched "Party 93.1" on the station's HD2 sub-channel. Like its predecessor, this version of "Party" is also running jockless, but the station's playlist has been broadened significantly, with more music from the trance and house genres. In March 2011, the station, which had only been available on HD Radio within the station's local listening area, began streaming on the internet again for the first time since 2005. As of January 2018, Party 93.1 HD2 is still broadcasting. However, its online stream and social media presence has disappeared.
