The station was founded by Lowell, Massachusetts native Simon Geller. After working in radio in New Jersey, Geller moved to Gloucester in 1964 because, he told a reporter, it was the biggest town on the East Coast without a radio station. He first applied for a license for an AM station on 1410 kHz but the Federal Communications Commission denied this, awarding the frequency instead to Brockton, Massachusetts. They suggested Geller apply for an FM station at 104.9 MHz instead. This station became WVCA: The Voice of Cape Ann, a phrase which became attached to Mr. Geller himself. Geller operated the station out of his apartment, running it primarily on donations from among his estimated 43,000 listeners within the 35-mile radius reached by the station. When it was time to take a lunch break or run an errand, the unpredictable Geller might simply shut the station down. His eccentric on-air behavior earned Geller a loyal following of listeners wondering what he might do or say next. One of the early programming choices was top 40, followed by classical music later in the evening. Tom Todisco became one of the earliest WVCA DJs, and his show, "Tommy T's Teen Scene" became popular and made a dent in the ratings at the expense of the Boston stations. Tom later became famous for his award-winning direction of WSBK-TV's Boston Red Sox coverage for many years. Geller owned the station for over 20 years before selling it in 1988 and moving to Las Vegas. During the time he owned WVCA, Grandbanke Communications filed a petition to deny license renewals because, they argued, he had not fulfilled the station's public service requirements. Grandbanke's application to take over the frequency was at first successful but upon appeal it was ultimately denied in 1985. Geller's argument was that the value of the frequency had gone up considerably, to at least $800,000, due to its proximity to Boston.
WBOQ
After the station's sale to new owner Douglas Tanger in 1988 it maintained its classical programming as WBOQ, adding on-air hosts well-versed in the form, such as professional flutist Heather Kent and program director Steve Murphy, a singer and choral conductor. In the late 1990s WBOQ transitioned to a mix of Broadway and movie music, and later to a jazz standards format. At the end of 2003 the station flipped to an oldies format under new owner Todd Tanger and Program DirectorCharlie Curtis, a veteran air personality at such oldies outlets as WCBS-FM in New York and WOMC in Detroit. It also adopted the new name "North Shore 104.9", to reflect the station's dedication to its North Shore location. With the change the station's listening audience more than quadrupled in size, and the Curtis-hosted "Morning Show" boasted the largest listening audience on the North Shore after all-news WBZ. The station began broadcasting from a new transmitter site in Topsfield on January 10, 2013, with a 6,000-watt signal which has increased coverage to other areas such as the Merrimack Valley and the Route 1 corridor. The station now identifies as "WBOQ Gloucester-Boston". On December 26, 2017, WBOQ dropped oldies for adult contemporary. From 2006 until 2016 it carried Boston Red Sox baseball as part of the Red Sox Radio Network but dropped the games with the adoption of its new format.
