WAOW


WAOW, virtual and VHF digital channel 9, is an ABC-affiliated television station licensed to Wausau, Wisconsin, United States and serving north-central Wisconsin, including Rhinelander. The station is owned by Quincy Media. WAOW's studios are located on Grand Avenue/US 51 in Wausau, and its transmitter is located on Rib Mountain.
WAOW relays its signal on two [|satellite stations], extending its range in the western and eastern reaches of the market.

History

WAOW signed on the air June 12, 1965. It was owned by Mid-Continent Broadcasting. It served as a satellite station of Madison's WKOW as part of the Wisconsin Television Network which would later include WXOW in La Crosse and WQOW in Eau Claire. Midcontinent Broadcasting sold the stations to Horizon Communications in 1970. Liberty Television bought the stations in 1978. This station gradually increased its local programming and content, finally severing the electronic umbilical cord with WKOW in the 1980s.
In 1985, Liberty Television sold the Wisconsin stations to Tak Communications. Tak filed for Chapter 11 bankruptcy protection in 1991 and would be taken over by a group of creditors less than three years later. In 1995, Shockley Communications purchased WAOW along with three sister stations from Tak's creditors. Quincy Newspapers purchased most of the Shockley stations, including its Wisconsin sister stations in June 2001.
WAOW previously aired Fox's NFL package from 1994 until 1999 after the National Football Conference contract and rights for most Green Bay Packers games moved from CBS due to the lack of a local Fox affiliate or WLUK-TV ). When Wittenberg-licensed WFXS came on-the-air in December 1999, it became the area's Fox affiliate.
On June 25, 2002, WAOW became the first commercial television station in the market to broadcast in high definition and was joined by WYOW on October 24.
WAOW/WYOW converted fully to digital on February 17, 2009 without a nightlight period for WAOW while WYOW converted after a nightlight period. The two stations carried the Retro Television Network on a third digital subchannel until March 2009. In the beginning of that month, it was replaced with This TV.
In February and March, WAOW aired WFXS' digital signal temporarily on DT3 while that station ironed out problems with activation of its digital transmitter. In early-September 2009, WFXS added RTV to its third digital subchannel.

Satellite stations

In addition to its main signal, WAOW operates two satellite stations that provide additional coverage and significant overlap.

WYOW

WYOW in Eagle River operates as a semi-satellite of WAOW. As such, it simulcasts all network and syndicated programming as provided through its parent, but airs separate legal identifications and local commercial inserts. However, this slightly different feed is seen exclusively over the air as only WAOW is offered on cable and satellite providers in the market. Although WYOW maintains an advertising sales office on West Pine Street/WIS 17/WIS 70 in Eagle River and transmitter facilities in unincorporated Oneida County, master control and most internal operations are based at WAOW's studios. WYOW is identified on-air as "Northwoods 34" based on north-central Wisconsin's namesake as a popular vacation and retirement destination in the Upper Midwestern United States. It also serves the western portion of Michigan's Upper Peninsula although the off-air signal reach is limited to areas around Iron River and Watersmeet.
WYOW's first broadcast to viewers in Northern Wisconsin and the Western Upper Peninsula of Michigan was on January 4, 1997 under the ownership of Northwoods Educational Television. Shockley operated the station through a local marketing agreement until Shockley successfully purchased it outright in December 1998.
WYOW does not maintain any news-related personnel at its Eagle River office. However, there is a specific section on WAOW's website featuring "Northwoods 34" branded headlines as provided through WAOW's regional coverage.

WMOW

WMOW in Crandon operates as a full-time satellite of WAOW. However, in an unusual arrangement the big three network is actually seen on a second digital subchannel of WMOW. Therefore, this essentially makes its main channel a straight satellite of CW affiliate WAOW-DT2. Besides its transmitter, WMOW does not maintain any physical presence locally in Crandon.
In mid-February 2009, Quincy announced the purchase of Crandon-based WBIJ, a FamilyNet affiliate, which was sold to Quincy by the widow of the station's founder. Plans called for the conversion of the station to a second satellite of WAOW to serve the northeastern portion of the market near the Michigan border after completing the station's digital VHF channel 12 transmitter facilities. Quincy has since renamed the station WMOW to conform with the call letters of WAOW and the remainder of Quincy's network of ABC affiliates throughout the state which all carry a "OW" suffix. Quincy put WMOW on the air June 4, 2010.

WAOW/WYOW digital channels

The stations' digital signals are multiplexed:
ChannelVideoAspectPSIP short nameProgramming
9.1
34.1		720pWAOWABC
WYOWABC		Main programming / ABC
9.2
34.2		720pWAOWCW
WYOWCW		Central Wisconsin CW
9.3
34.3		480iWAOWDEC
WYOWDEC		Decades
9.4
34.4		480iCourtTVCourt TV
9.5
34.5		480iJusticeJustice Network
9.6
34.6		480iBlankDabl

News operation

In 2000, WAOW entered into a news share agreement with WFXS. The arrangement resulted in a weeknight prime time newscast to debut on the Fox outlet. The broadcast, known as Fox 55 News at 9, could be seen for thirty minutes.
Although there was no weekend edition of the show, it was eventually joined by a weekday morning newscast on April 23, 2012. Known as Fox 55 This Morning, this program aired for an hour on WFXS offering a local alternative to the national morning programs seen on the big three networks. Both of the WFXS newscasts maintained a separate music package and graphics scheme from WAOW. The broadcasts originated from the ABC outlet's primary set at its studios but with unique duratrans indicating the Fox-branded shows. On June 19, 2011, WAOW became the market's second television outlet to upgrade local news to high definition level. Included in the change was a redesigned set and updated graphics scheme. Eventually, in 2012, WFXS made the transition to HD newscasts.
On July 1, 2015, concurrent with the Fox affiliation moving to low-powered WZAW-LD, both of the Fox-branded newscasts were cancelled after the news share arrangement was terminated. Almost a week later, WAOW introduced its own prime time news at 9 on its CW digital subchannel. This broadcast, known as Newsline 9 at 9 on The CW, can also be seen through a simulcast on WMOW's main channel and WYOW-DT2.