Vivino


Vivino is an online wine marketplace and wine app. The Vivino app is available for download on Android and Apple devices. Vivino was founded in 2010 by Heini Zachariassen and Theis Søndergaard., Vivino had a wine database containing more than 10 million different wines, and had 35 million users. In July 2013, the database had 1 million wines. Vivino's headquarters are in San Francisco, California, United States, but the company has a number of subsidiaries including in Denmark, where the company was founded.

History

Vivino was founded in Copenhagen by Heini Zachariassen and Theis Søndergaard. The company launched an iPhone app in July 2011. They knew very little about wine, and used that ignorance in the development of an app for ordinary people. The developers photographed 5,000 wines, but the breakthrough came when they offered a corkscrew to whoever could upload the most wines, gaining 50,000 pictures. In late 2014, the database received 250,000 photos per day, although not all are of new wines. The software recognizes 25,000 photos per day, manually processed by 50 Indian contractors. In July 2013 Vivino raised $10.3M in capital from Balderton Capital and Creandum. In January 2016 the company raised a Series B round of venture funding from SCP Neptune for an additional $25M.
And in February 2018, Vivino raised a Series C round of $20 million also led by SCP Neptune International, with participation from Balderton Capital, Creandum, SEED Capital Denmark and Iconical. Long term profitability hinges on in-app purchasing and email campaigns, as only 5% of wine purchases are made online. In March 2018, Vivino appointed Former StubHub President Chris Tsakalakis Chief Executive Officer.

App Features

In 2017, the app launched a new recommendations service, Vivino Market, which gives customers recommendations based on their previous searches and purchases. In 2020, Vivino announced it is set to launch a new feature that will show users how likely a wine will match their preferences.

Awards and nominations