Vitamin She is a 2017 Gujarati romanticcomedy-drama film directed by Faisal Hashmi and produced by Sanjay Raval. The film stars Dhvanit Thaker, with the story based upon its male protagonist and his experience with love and girls and the psychological differences between male and female. The film was released on 28 July 2017 and received tremendous response from audience and was declared super hit with 6 week houseful theatrical run. According to various theater owners in Gujarat, Vitamin She was one of the best Gujarati film that came in recent years after Bey Yaar, Chhello Divas, Gujjubhai The Great and Karsandas Pay & Use and made theaters crowded once again. It became the 6th highest grossing Gujarati film.
Plot
Jigar is a very happy-go-lucky guy. His friends convince him that he needs a girl in his life to make his life worth living. One day Jigar accidentally meets Shruti and falls for her. After initial misunderstanding, they both fall in love with each other. Everything is glossy and colorful in their life. However, after some months, their illusion breaks. Both start to fight over the smallest things. Jigar realizes that love is not eternal but it comes with an expiry date. As they gradually break up with each other, Jigar starts to hate girls. The rest of the film is the story dealing with how Jigar and Shruti learn to understand the true meaning of love and how they unite.
Writing of the film was started in September 2014. Co-writer of the film Mohsin Chavada admitted the film was based on a real life experiences of the writer's team.
Direction
Director Faisal Hashmi has described the film as more of a "Real life incidents" story as opposed to a "rom-com". He stated, "We as a men blame girls for their nagging behaviour. But what we don't understand is; there is a hidden love behind it. I wanted to make a movie which is close to reality. In my mind, I wanted it to be something you could relate to. It's about a year in a young guy's relationship. Hashmi also stated that Bhakti's character, Shruti, is based on a stock character type; "Yes, Shruti is an immature view of a woman. She's Jigar's view of a woman." Most of the movie contains voice over, that's why Faisal Hashmi wanted an actor who has an excellent command on language. Hence by the request of producer Sanjay Raval, Dhvanit Thaker was approached for the lead role and he agreed in the very first meeting.
Filming
Shooting of the film started on 7 May 2015 in Palanpur and successfully completed its first schedule. Second schedule was delayed due to unavailability of some artists. Gradually the second schedule was completed in August 2015. AFter that the film took long time in post-production and faced major delays in release due to demonetization and major Bollywood releases.
Marketing
First, the song "Chhokri" was released on YouTube and social media by Zee Music Gujarati on 3 July 2017 on became instant hit with 1 million views in just 2 days. Later another song "Maachhalio Ude" was released on 8 July 2017 and it too became superhit on its release and got 1 million views in just 3 days. After songs became major hit, the trailer was uploaded on YouTube and social media by producer Sanjay Raval on 13 July 2017 and it got tremendous response from audience and became instant hit.
Soundtrack
Music for the film is composed by Mehul Surti. The music received very positive response upon its release and praised.
Release
The film was released on 28 July 2017.
Reception
The film opened to mostly positive reviews. Divya Bhaskar rated it 4/5 stating that "It's a movie which will make your weekend enjoyable. As a director Faisal Hashmi should be given full marks for this entertaining film. Buddybits rated it 3.5/5 and praised performances, music, direction and dialogues and noted "it’s surely the vitamin must taking." Shruti Jambekar of The Times of India rated it 3/5 calling it "decent entertainer". She praised it for performances, music and direction. Newsfolo.com gave it 3/5 stating it as one time watch movie with some twists of comedy and romance. Movieboxofficecollection.com gave it 4/5 and praised the movie. Jayesh Adhyaru of DeshGujarat rated it 2.5/5 and praised its music but criticized its pace and writing.
