Vincent Barabba


Vincent Barabba is an American market researcher, author, former head of the United States Census Bureau, and the chairman and co-founder of Market Insight Corporation. He is known for his work in the field of market research and opinion polling.

Biography

Born in Chicago, Illinois, Barabba was awarded a bachelor's degree in marketing in 1962 from California State University, Northridge and, in 1964, an M.B.A. in marketing from the University of California, Los Angeles. He was also awarded an Honorary Doctor of Laws in 2012 by California State University, Northridge.
Beginning as political campaign survey researcher in the 1964 California Republican primary between Nelson Rockefeller and Barry Goldwater, Barabba moved on to become a business market researcher for Xerox Corp. and Eastman Kodak. He co-founded and was chairman of Market Insight Corporation, Until 2003 he was General Manager of Corporate Strategy and Knowledge Development at General Motors, where he conceived and devised OnStar and MyProductAdvisor.
He is a Past President of the American Statistical Association, and served twice as head of the US Census Bureau and currently serves as a Commissioner of the California Citizens Redistricting Commission. He is chairman of The State of the USA, a nonprofit corporation providing quality information to the American public on societal, economic, and environmental conditions.

Awards

In recognition of his private and public sector performance, Barabba was awarded:
Barabba has authored or co-authored numerous books and articles, including: