Vail Resorts


Vail Resorts, Inc. is an American mountain resort company. The company is divided into three divisions. The mountain segment owns and operates 37 mountain resorts in three countries, Vail Resorts Hospitality owns or manages hotels, lodging, condominiums and golf courses, and the Vail Resorts Development Company oversees property development and real estate holdings. The company trades on the New York Stock Exchange, symbol MTN. The company is headquartered in Broomfield, Colorado.

History

Vail Resorts was founded as Vail Associates Ltd. by Pete Seibert and Earl Eaton in the early 1960s. Earl and Peter were both ski patrol guides at Aspen when they shared their dream of finding the "next great ski mountain". Earl, a lifelong resident and son of pioneer families in the area led Peter to the area in March 1957. Peter set off to secure financing and Earl engineered the early lifts. The ski resort was founded and it opened in 1962. George N. Gillett Jr. purchased Vail Associates in 1985. Vail Associates changed its name to Vail Resorts and went public in 1997 after Gillett Holdings went bankrupt. Apollo Management, headed by Leon Black, bought the company out of bankruptcy and took Vail Resorts public, controlling Vail Resorts through its growth until around 2003, when Apollo divested themselves of the controlling interest. Former Apollo executive, Rob Katz, currently runs the company. The skating rink at Beaver Creek was named the Black Family Skating Rink after Leon Black.

RockResorts

In 2001, Vail Resorts acquired the renowned luxury hotel chain RockResorts, which contributed substantially to their brand recognition. RockResorts was named for its original owners, the Rockefeller Family. As of January 2017, the properties include:

Subsidiaries and affiliates

All of the company's retail operations are run by a smaller company, , of which Vail owns 70%. The owners of the other 30% are the Gart Brothers, specifically Tom Gart, Ken Gart and John Gart. The Gart family have been in the sporting goods business for 3 generations and were the former owners of Gart Sports, the large chain of sporting goods stores in the western US. Gart Sports was sold by the Gart family in the 1990s and then recently sold again to Sports Authority, which discontinued the use of the Gart Sports name in 2006. In 2010, Vail completed the buyout of the Specialty Sports Venture brand and is now the 100% owner of all SSV operations. In addition to all of the ski shops in the Vail Resorts portfolio of ski areas, the SSV chain of stores includes Bicycle Village in Denver, Colorado Ski & Golf, Boulder Ski Deals, Aspen Sports, Telluride Sports and Mountain Sports Outlet in Summit County and Glenwood Springs and many others. SSV is reportedly the largest Trek bicycles dealer in the world.
Vail Resorts also owns just over 50% of Slifer Smith and Frampton, the largest real estate brokerage company in the Vail region, controlling over 70% of the real estate transactions in the market. Slifer, Smith and Frampton was called Slifer, Smith and Frampton/Vail Associates Real Estate, but they dropped the "Vail Associates" name in 2003. The founders of SSF are Rod Slifer, a former ski instructor who was recently the mayor of the Town of Vail, Mark Smith, a real estate broker/turned developer who currently also runs East West Partners with Harry Frampton, who was the former President of Vail Associates and currently owns East West Partners. East West Partners has built most of the large building that make up the Beaver Creek Village, including the Marketplace Building, Village Hall and One Beaver Creek. Not to be confused with East West Resorts, a separate property Management Group.
Vail Resorts Development Company is the wholly owned real estate development company that Vail Resorts uses to develop all of its company-owned real estate, other than the projects that East West Partners develops. VRDC developed Bachelor's Gulch, one of the most upscale, ski-in/ski-out resorts in the business with its own Ritz Carlton and just over 100 slopeside mansions. President Gerald Ford kept his ski house in the Strawberry Park section of Beaver Creek, which is between Beaver Creek and Bachelor's Gulch. Arrowhead is the third "peak" in the heavily promoted "village to village ski experience" in which you can ski from Beaver Creek to Bachelor's Gulch to Arrowhead and back again. Arrowhead was a separate ski area unrelated to Beaver Creek for years before they were finally bought by Vail Associates in the early 1990s. VRDC also developed "club" division of Vail Resorts, including the Beaver Creek Club, the Arrowhead Alpine Club, and Game Creek Club. VRDC also developed Red Sky Ranch in Wolcott, which includes two golf courses and many million dollar golf course homes. All of these clubs are now operated by the "Mountain Division" of Vail Resorts.

List of resorts

Vail Resorts operate 37 ski resorts in the United States, Canada and Australia. Most notably the Vail, Beaver Creek, Breckenridge, Keystone, and Crested Butte ski areas in Colorado, Northstar California, Kirkwood Mountain Resort, and Heavenly Mountain Resort on the California-Nevada border. Vail Resorts offers a variety of multi-resort season passes under the Epic Pass program. The Epic Pass also has partnerships that allows access to several other resorts in the US, Canada, Japan, France, Switzerland, Austria, and Italy. Vail Resorts acquired the Grand Teton Lodge Company within the Grand Teton National Park in Wyoming in 1999. The GTLC properties include the Jenny Lake Lodge, Jackson Lake Lodge, and Colter Bay Village.
NameLocationDate openedDate acquiredNotesCitations
Vail Ski ResortEagle County, Colorado1962The third-largest ski resort in the United States.
Beaver Creek ResortNear Avon, Colorado1980-81
Breckenridge Ski ResortBreckenridge, ColoradoDecember 16, 19611996
Keystone ResortKeystone, ColoradoNovember 21, 19701996
Heavenly Mountain ResortLake TahoeDecember 15, 19552002
Northstar CaliforniaPlacer County, CaliforniaDecember 1972October 25, 2010
Kirkwood Mountain ResortKirkwood, CaliforniaFebruary 22, 2012
Afton AlpsDenmark Township, Washington County, MinnesotaDecember 6, 2012
Mount BrightonBrighton, Michigan1960December 6, 2012
Canyons ResortPark City, Utah1968May 29, 2013Acquired on a 50-year lease.
Park City Mountain ResortPark City, UtahDecember 21, 1963September 11, 2014In 2015, Vail merged the Park City and Canyons resorts under the Park City Mountain Resort name, connecting them with a gondola.
Perisher Ski ResortPerisher Valley, Australia1951March 30, 2015.46 ski lifts. Vail's first Australian property.
Wilmot MountainKenosha County, Wisconsin1938January 19, 2016
Whistler BlackcombWhistler, British Columbia, CanadaJanuary 1966August 8, 2016Purchased 75% interest in Whistler & Blackcomb Partnerships
Stowe Mountain ResortStowe, Vermont1933February 21, 2017Vail's first resort on the East Coast of the United States.
Mount Sunapee ResortNewbury, New HampshireSeptember 27, 2018Owned by State of NH but operated alongside Okemo, first resort in New Hampshire to be operated by Vail
Okemo Mountain ResortLudlow, VermontSeptember 27, 2018Purchased alongside Mount Sunapee.
Crested Butte Mountain ResortCrested Butte, ColoradoSeptember 27, 2018Purchased with Mt. Sunapee, Stevens Pass, and Okemo.
Stevens PassStevens Pass, WashingtonJune 4, 2018Purchased alongside Mount Sunapee, and Okemo.
Falls CreekBogong High Plains, Victoria, Australia1946February 22, 2019.14 ski lifts. Bought from Merlin Entertainments along with Hotham.
Hotham Alpine ResortMount Hotham, Victoria, Australia1925February 22, 2019.14 ski lifts. Bought from Merlin Entertainments along with Falls Creek.
Mount SnowDover, Vermont1954September 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Hunter MountainHunter, New YorkSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Attitash MountainNew HampshireJanuary 1965September 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Crotched MountainNew HampshireSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Wildcat Mountain Ski AreaNew Hampshire1933September 24, 2019.Wildcat trail cut by CCC in 1933. Original gondola started operation in 1958. Peak Resorts acquired Wildcat in 2010.
Liberty Mountain ResortCarroll Valley, Pennsylvania1960September 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Roundtop Mountain ResortPennsylvania1964September 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Whitetail ResortPennsylvaniaSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Jack FrostPennsylvaniaSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Big BoulderPennsylvaniaSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Alpine ValleyOhioSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Boston MillsOhioSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
BrandywineOhioSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Mad River MountainOhioSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Hidden ValleyMissouriSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Snow CreekWeston, Missouri1986September 24, 2019.Bought from Peak Resorts along with 16 other mountains.
Paoli PeaksPaoli Township, IndianaSeptember 24, 2019.Bought from Peak Resorts along with 16 other mountains.