Urban Behavior is a unisex apparel retailer with 40 stores which sells private label clothing mostly designed in Los Angeles. Most of the fashions change depending on the current trends, but the focus is on club wear. The chain was founded in 1989 by Arif Noor. and has since been acquired by YM Inc. The store is mostly popular with people trying to keep up with today’s fashion trend. Urban Behavior's target market are teenage to young adult consumers with focus on affordability.
History
Urban Behavior had stores located all across Canada, Eastern United States, and the Middle East. All mall based stores operate as unisex locations. The outlet locations in Toronto were divided along male and female clothing lines. In July 2008, CMT America Corporation, Urban Behavior's corporate parent in the United States, filed for Chapter 11 bankruptcy. Many of the US stores have subsequently been closed. The company has maintained its Canadian stores and continues a wholesale presence in the United States. In June 2011, CMT Canada, Urban Behavior's corporate parent, filed a Notice of Intention to Make a Proposal pursuant to the provisions of the Bankruptcy and Insolvency Act. The NOI is a restructuring process and did not proceeded to a liquidation or bankruptcy of the retailer. Approximately 24 of the existing 120 store locations across Canada were planned to be closed by August 31. The liquidation outlet centres in Toronto were closed and many stores across Canada were closed. The handful of Urban Behavior locations remain but they no longer carry the name on their clothing lines and only the banner in front of the stores were retained. The location at Vaughan Mills is now an Urban Planet location. However, they managed to open two locations at Fairview Mall and Scarborough Town Centre. As of Monday, December 30th, 2019 a store has been operating under the urban behavior brand in Yorkdale mall. As of Wednesday, January 5th, 2020, an Urban Behaviour store opened in Square One Mall. As of Friday January 31st, 2020, an Urban Behaviour store opened in Oshawa Centre mall. As of Friday January 31st, 2020, an Urban Behaviour store opened in Devonshire Mall. As of March 2020, an Urban Behavior store is operating at CrossIron Mills mall. As of May 2020, an Urban Behaviour store opened in Bramalea Mall.
