Fidela Magpayo Reyes, known as Tiya Dely, was a :Category:Philippine Radio Stations|Philippine radio broadcasting icon well-loved by generations of listeners and advice-seekers who tuned into her radio counselling programs. She was a pioneer radio broadcaster who debuted in the 1950s, and was among the first wave of broadcasters who popularised Filipino songs as American music still dominated the airwaves following the country's independence from the United States in 1946. Magpayo was also a much sought-after newscaster, commentator, radio dramatist, writer, and producer during her time. She came to be recognized as the "First Lady of Philippine Radio" due to her long and outstanding service in the broadcasting industry.
Education
After World War II, Magpayo supported the presidential campaign of Manuel Roxas. When Roxas won the elections, he made the young supporter the confidential secretary to then-Vice President Elpidio Quirino. During his term as President after Roxas' death, Quirino encouraged Magpayo to study and get a college degree. She entered Far Eastern University and took up Foreign Service but later shifted to another course. Magpayo graduated from FEU in 1950 with a degree in Political Science.
Career
Magpayo is one of only a few people in the industry to have worked in all media: theater, radio, film, and television. Her career in broadcasting started when she was about 18 years old, after she joined radio comedians Andoy Balunbalunan and Dely Atay-Atayan as a group singer. She got her first counselling program on radio stationDZRH on October 6, 1953. She eventually transferred to the López family-owned DZMM. Magpayo was also the last radio presenter heard on air before DZXL was shut down after the imposition of Martial Lawin September 1972, though a few years later, she continued to host her program, this time over RPN's DWWW 630 kHz, and she also became one of the anchors of the station during the Marcos era. This signaled her to resume her broadcasting career. After Martial Law, Magpayo became the first ever anchor of the then reopened DZMM 630, but after a few years, she transferred to DZRH. There, she continued radio shows until she had a total airtime of nearly seven decades, rightfully earning the title "First Lady of Philippine Radio." Even as an octogenarian, she maintained a full work schedule at the station, hosting a nightly show Ang Inyong Tiya Dely apart from her usual weekend program.
She was also a singer, having recorded songs for Villar Records such as Pamaypay ng Maynila, Sa Ilalim ng Ilang-Ilang, Pandanggo ni Neneng,"Paru-Parong Bukid" and Nabasag ang Banga.
Advocacy
Throughout her career, Magpayo pushed for educating people on the correct and proper usage of the Filipino language. She also worked for the preservation of traditional Filipino values of respect, honour, and love, which was evident whenever she gave advice to her listeners.
Death
At the age of 87, Magpayo was still a regular anchor of DZRH radio program Serenata Kolektibista, in a segment that featured her longtime passions kundiman and rondalla music. While anchoring said radio show on the evening of August 30, 2008, she suffered a stroke and was rushed to the Manila Doctors' Hospital. She died two days later on September 1, 2008, two months short of her 88th birthday.
Awards
The many awards Magpayo received for her contributions to the Philippine broadcast industry include the Pama-As Gintong Bai award from the National Commission for Culture and the Arts, and a Lifetime Achievement Award from the Kapisanan ng mga Brodkaster ng Pilipinas. For five consecutive years, her television and radio program Hamon sa Kampiyon garnered the top spot in ratings and awards, further proving her effectiveness as a host. In 2006, Magpayo was honored with the Gawad Plaridel Award by the University of the Philippines for keeping her dedication, integrity, and professionalism. She was supposed to receive the Gawad Saguisag Quezon award; instead, her relatives accepted the award in her place. The award pays tribute to her over 60 years in Philippine broadcasting.
Personal life
Magpayo was married to Colonel Leonor Reyes, Sr. a veteran of Battle of Bataan and the Korean War. They had two daughters, Violeta and Delia, and a son, Leonor, Jr.
