Time (cigarette)


Time is an Israeli brand of cigarettes, currently owned and manufactured by Dubek.

History

The Time brand, first launched in 1965, is the most popular cigarette brand in Israel. It is an American blend cigarette, available in two lengths: 80 mm and 100 mm.
In March of 2013, it was reported that Dubek contacted Ben Ezra, the Kosher supervisor, to approve their brands as Kosher for Passover. During the holiday, Jewish law forbids Chametz – anything consisting of grains that may have come in contact with water, starting the process of fermentation. Some Jews, including many who are not religiously observant the rest of the year, spend weeks before Passover cleaning their homes and belongings to rid them of any morsel of food considered to be Chametz..
In January 2015, as taxes on cigarettes were increased in Israel, Time cigarettes were sold significantly less as consumers chose to buy cheaper brands.

Marketing

Some adverts were made to promote Time cigarettes in Egypt.
A Time sponsored clock was also created.

Markets

Time is mainly sold in Israel, but also was or still is sold in Luxembourg, Finland, France, Switzerland, Hungary, India and Argentina.

Products