Kumar is a software engineer who lives in a joint family. All of the marriages in his family have been love marriages for generations. He, however, swears off girls and love because of bad experiences in his childhood and teenage years. One day, he falls in love with Sanjana, a new employee in his office. Unable to convey his feelings, he seeks the help of Mokia, a man who earns a living by helping men impress their lovers. Mokia teaches him to be more assertive and flirtatious. He makes Kumar spread the rumour that Sanjana is seeing her boss, George. As a result, Sanjana stops spending time with George. George then asks her to be his girlfriend, coincidentally when Kumar was planning to confess his love for Sanjana. She accepts, leaving Kumar heartbroken. Mokia then intervenes and breaks up George and Sanjana. Sanjana and Kumar finally get together but Mokia tries to break them apart after he finds out it's his sister he has been helping Kumar with. Then, Kumar admits to Sanjana that he manipulated her feelings but then seeks her forgiveness. Then they get back together, with the acceptance of Mokia who sees Kumar's true love for Sanjana.
In January 2013, Sundar C. announced that he would collaborate with UTV Motion Pictures for another film after the success of Kalakalappu. The film was launched on 21 March 2013 in Hyderabad. Siddharth and Hansika are the lead pair of the film after the Telugu filmOh My Friend. The film's title Theeya Velai Seiyyanum Kumaru was derived from a dialogue from Pudhupettai, later popularised by Boss Engira Bhaskaran. and it would also be partially remade in Telugu as Something Something with Brahmanandam, who previously shared screen space with Siddharth in Anaganaga O Dheerudu, playing Santhanam's role. This is Santhanam's third film with Sundar C. Shooting took place in and around Hyderabad, Nellore and Chennai.
Soundtrack
composed the music for this film; the soundtrack features six tracks.
Release
The satellite rights of the film were secured by STAR Vijay. The film was given a "U" certificate by the Indian Censor Board. The film and its Telugu version was released simultaneously with Thillu Mullu on 14 June 2013. TVSK has acquired 460 screens in Tamil Nadu, 80 screens in overseas markets across Singapore, Sri Lanka, Malaysia and USA and 60 screens across Kerala and Karnataka.
Box office
The film had good start at the box office collected in the end of the first week itself and in Telugu, the film grossed Total at the box office. The positive word of mouth helped the film. The film rocked at the box office grossed over in TN in 6 weeks and Telugu gross would be around. The film had a total Worldwide gross at the box office. The film declared "Blockbuster Hit" at the box office in Tamil. The film is also listed in most successful films of 2013. The film completed 100 days in 100 centers.
Reception
This Tamil version received positive reviews from critics and audience. Moviecrow rated it 3/5 stating that "TVSK works because of Sundar C.'s rich experience and ability to mix various comedy elements and commercial formula with strong backing from a bevy of lead actors and comedians". Rediff wrote:"Theeya Velai Seyyanum Kumaru fails on many counts, the primary being the lead actors and their lackluster performance, the film is still quite boring and predictable". In wrote:"Overall, TVSK is an average rom-com with few good laughs". Behindwoods wrote:"To sum up, TVSK is bound to continue the long-lasting trend of well-made comedy movies striking it big at the box-office". Baradwaj Rangan of the Hindu wrote "Theeya Velai Seiyyanum Kumaru at least has better one-liners, borderline surreal non sequiturs — and all of them are entrusted with RJ Balaji...Santhanam, in comparison, comes off a tad stale, with his now-patented mix of alliteration and rhyme." The Telugu version received mixed to positive reviews. The Hindu wrote that "Something Something oscillates between being hilarious to ridiculous, backed by good performances by Siddharth, Hansika and Brahmanandam". idlebrain.com gave a review of rating 3/5 stating "Something Something is a romantic comedy that features Brahmanandam in a full length character. It is one of those films in which the character suits Siddharth very well. The scenes and thread featuring Brahmanandam is the lifeline of the movie. On a whole, Something Something works because of Brahmanandam."
