The series is part of The Voice franchise and is based on a similar competition format in The Netherlands entitled The Voice of Holland. The winner is entitled to a R$ 500.000 prize and a recording contract with Universal Music Group.
Blind auditions
In The Blind Auditions, the four coaches form their team of artists whom they mentor through the remainder of the season. Each judge has the length of the auditionee's performance to decide if he or she wants that singer on his or her team; if two or more judges want the same singer then the singer gets to choose which coach they want to work with. Since season 7, a new twist called "Block" is featured, which allows one coach to block another coach from getting a contestant.
Battle rounds
In The Battles, each coach pairs two of his or her team members to perform together, then chooses one to advance. Coaches are given "steals", allowing each coach to select individuals who were eliminated during a battle round by another coach.
Live shows
In the final phase, the remaining contestants of each team will compete against each other in 4–7 weeks of live broadcasts. The television audience will help to decide who moves on. When one team member remains for each coach, these four contestants will compete against each other in the finale, with the most voted singer declared the season's winner.
Coaches' Battle
Introduced in season 5, in the Coaches' Battle, two contestants from two teams battle against each other and the public vote determines who will advance.
Remix
Introduced in season 5, the Remix round is a way to balance the teams after the Coaches' Battle, which works exactly like the Blind Auditions.
Coaches and hosts
Coaches
The original coaches were revealed in mid-2012 to be: Brazilian axé singer Claudia Leitte, pop rock singer-songwriter Lulu Santos, MPB singer-songwriter Carlinhos Brown and sertanejo singer, Daniel. All four coaches returned for seasons 2 and 3. In 2015, it was announced that Daniel would not return for season 4; sertanejo singer Michel Teló was named his replacement. Claudia Leitte took a hiatus after season 5, swapping roles with Ivete Sangalo to become a coach on The Voice Kids. In 2019, it was announced that Iza will join Santos, Teló and Sangalo as coach of season 8 replacing Carlinhos Brown, making it the first season with two female coaches. With Brown's departure, Santos serves as the last remaining coach from the show's inaugural season. In 2020, it was announced that Ivete Sangalo, Iza, Lulu Santos and Michel Telo will all be returning for the ninth season confirmed by Globo. On July 29, 2020, it was announced that Carlinhos Brown would be returning after one season, who replaced Ivete Sangalo.