"Alaska——and two weary men struggle to the end of a long, long trail." In the Alaska wilderness, Boyd Emerson and Fraser, arrive by dogsled at a village. They are puzzled to receive a chilly welcome from its inhabitants. Frustrated, Boyd gets into a fight with local George Balt, which is broken up by Cherry Malotte. She invites the newcomers to dinner. She explains that they have stumbled into a bitter struggle between two rival fishing groups, hers and Fred Marsh's. Boyd is ready to give up his fruitless search for gold. Cherry reinvigorates him and persuades him to join her side. She sends him, Fraser and Balt to Seattle to get a loan of $200,000 from Cherry's banker friend, Tom Hilliard, to rebuild a cannery. After concluding the deal, Boyd goes to see his socialite fiancée, Mildred Wayland. She is determined to marry him, despite her father's wish that she wed someone with wealth: none other than Fred Marsh. When Marsh provokes him, Boyd carelessly blurts out his plans. Wayne Wayland and Marsh conspire and succeed in having Cherry's financing withdrawn. Notified, Cherry sails for Seattle and dines with Hilliard. It soon becomes plain to the banker that Cherry has fallen in love with Boyd. He explains that the young man already has a girlfriend, and points out the couple dancing elsewhere in the establishment. Cherry then secures the loan by taking up Hilliard's offer to go to his apartment. Boyd assumes, however, that it was due to Mildred's influence with her father. Returning to Alaska with new machinery and Balt's crew, Boyd gets the cannery running in weeks, just in time for the annual salmon run. When Marsh sends his men to wreck their equipment, a brawl breaks out on the water, during which the Waylands arrive on their yacht. Marsh tells Mildred about Cherry, that she is a notorious prostitute known from Sitka to San Francisco. He lies, telling Mildred that Cherry got the loan by spending the night with Hilliard at Boyd's insistence, and that she is more than Boyd's business partner. Mildred ends her engagement, despite Boyd's protests of innocence. Boyd, meanwhile, breaks up with Cherry when she cannot deny how she got the money. Concerned only about Boyd's happiness, Cherry contacts an old friend in her former trade, Queenie. The two board the Wayland yacht, where Cherry proves that Queenie is Marsh's wife. Cherry then convinces Mildred that, while she loves Boyd, nothing happened between them. When Boyd shows up, Mildred is eager to take him back, but by this time, he realizes who he truly loves. He finds Cherry and tells her he cares only about their future together, not her past.