The NoMad


The NoMad is an integrated hotel and restaurant owned by the Sydell Group and located in the NoMad neighborhood of Manhattan, New York City. The restaurant of the same name was conceived by chef Daniel Humm and restaurateur Will Guidara of nearby Eleven Madison Park. The hotel is sometimes referred to as NoMad New York to differentiate from its sister locations in Las Vegas and Los Angeles. The building is a contributing property to the Madison Square North Historic District, a New York City Landmark.
The hotel was conceived by Andrew Zobler, Founder and CEO of the Sydell Group. The company's portfolio includes NoMd Los Angeles, NoMad Las Vegas, the LINE LA, DC and Austin, Freehand New York, LA, Miami, and Chicago, The Ned London, Park MGM Las Vegas, and the Saguaro Palm Springs and Scottsdale. The hotel has 12 floors and a Beaux-Arts facade. The interior was designed by French architect Jacques Garcia, inspired by the Parisian apartment of his youth. It was named after the relatively new NoMad neighborhood during a period of popularity.

Hotel

The hotel has a rooftop private dining space with outdoor seating. Its room service and event food is provided by the hotel restaurant.

Restaurant

The NoMad restaurant opened in 2012 and has one Michelin star. It serves seasonal European-American cuisine. Their signature dish is a whole roasted chicken for two stuffed with foie gras and truffles. James Kent was the executive chef from 2013 to 2017.
Food critic Adam Platt described the restaurant as appealing to multiple different audiences, with "a hodgepodge of styles under one roof". The restaurant has five rooms, including a glass-ceiling atrium for dining and a stand-up bar for cocktails, wine, and snacks. The library and parlour also offer additional seating in different atmospheres.
The NoMad restaurant's opening persuaded Danny Meyer to sell the nearby restaurant Eleven Madison Park to Humm and Guidara, thinking that it would be competing with the NoMad.

History

The building is located at 1170 Broadway on the southeast corner of 28th Street and Broadway in the NoMad neighborhood of Manhattan. It was built in 1902-03 as stores and offices, and was designed by Schickel & Ditmars in the Beaux Arts style. The building was originally named after the first owner, Caroline H. Johnston, and called the Johnston building. It is located within the Madison Square North Historic District.
It was built at a time when the area's earlier residences, hotels, and theaters were being replaced by high-rise commercial buildings.

Architecture

The building is twelve stories tall, with five bays on each side, and with a limestone exterior. It has a rounded corner bay that faces north, topped with a domed cupola. The facade has paired windows and a three-story base with recessed windows and a molded crown. The arched entranceway has carved lions, festoons, a scrolled keystone, and other decorative elements.