The Information is a subscription-baseddigital media company. The Information has tens of thousands of subscribers across 84 countries. The Information publishes daily articles and does not have any ads on its site. In 2016, the Columbia Journalism Review reported that 10 of the 11 most highly valued tech companies subscribe to The Information.
History
, a reporter for The Wall Street Journal, quit her job in June 2013 with the goal of creating a subscription-based news website for tech-based executives. The website, The Information, launched that December. The publication focuses on in-depth, data-driven analysis, and exclusive investigative stories. She also created a community exclusively for subscribers. Subscribers are given a bio page to encourage community involvement. Lessin later formed an advisory board which included venture capitalistJohn Doerr, Politico co-founder Jim VandeHei, and ProPublicaexecutive chairmanPaul Steiger. The company also operates an Asia bureau, headed by Shai Oster. Vanity Fair included The Information on its 2014 New Establishment list.
Operations
The site's analytical content aims to help readers make smarter business decisions. Content is behind a paywall. A basic subscription allows access to the site and access to global networking events. The company held an international networking event 2016 in Beijing, where annual subscribers met with leaders from Asian companies such as electronics companyXiaomi, venture capital firm Shunwei Capital, and investment management firm Hillhouse Capital Group. In October 2016, it was announced that a student edition and Investor level would be added to the subscription levels. An Investor subscription includes private monthly conference calls and in-person briefings with the reporting team. The Information reports on exclusive insider stories, which has led to the site contributing to over $97 billion worth of broken industry deals since its founding. In April 2017, The Information announced the launch of Briefing, a new feature to the site consisting ofa list of daily headlines with commentary on articles from other news sources. In December 2019, the company launched ‘The Tech Top 10’, a basic, consumer-focused offering, at an annual price of $30. In February 2020, the company announced a partnership with Bloomberg Media, enabling customers to purchase a year-long joint bundle for $499.
