The firm provides strategic communications campaigns for corporations, non-profit organizations and industry associations. The firm has also provided crisis management services to high-profile clients. In 2006, the Society for Worldwide Interbank Financial Telecommunication consulted with the company for crisis management, following debate over tracking of financial records for anti-terror purposes. In March 2010, Toyota hired The Glover Park Group to handle the response to a recall of more than eight million of its vehicles due to faulty accelerator pedals. In 2016, Smith left Glover Park Group to take a role at 21st Century Fox.
Advertising and marketing
The company has produced television, radio, print and online advertising campaigns and digital content for companies and non-profits. Key digital efforts have included a website developed for the Alliance for Climate Protection, which was used to collect tens of thousands of stories on climate change and green energy from the general public, celebrities and business leaders.
Government affairs
The firm began providing government and legislative affairs services in early 2005; its bipartisan legislative affairs practice is headed by Joel Johnson. Specific services include advocacy and legislative strategy. Early notable advocacy clients included the Recording Industry Association of America, for whom it lobbied to stop copyright infringement of music, and Nextel Communications, for whom it lobbied on telecommunications issues. The firm has also lobbied on behalf of French food services company Sodexho Alliance in 2007, and in January 2009, Whole Foods Market hired the firm to handle its lobbying efforts in its antitrust case against the Federal Trade Commission. The company also provides consultancy services to governments. In 2005, it advised Turkey on that country's relationship with the U.S. government. Also in 2005, The firm was hired by the Taipei Economic and Cultural Representative Office to build relationships between Taiwan and members of the media and policy makers in the United States. The firm has also provided consultancy services to the government of Dubai.
History
Foundation
The Glover Park Group was founded in June 2001 by Michael Feldman, Carter Eskew, Joe Lockhart and Chip Smith. The company was named after the Glover Park area of Washington, D.C., where its first offices were located. The founders had served as officials in the Clinton White House and on the presidential campaign of former vice president Al Gore. Lockhart was the former press secretary to Bill Clinton and Feldman had worked in the White House for Gore. Eskew and Smith had worked on Gore's campaign staff for the 2000 presidential election as his chief strategist and deputy campaign manager, respectively. Eskew and Lockhart both had experience at a public affairs advocacy company. Initially the company focused on providing integrated campaign services to corporate clients, foundations and special-interest groups. Early work also included collaboration with other companies, such as political consultancy Shrum, Devine & Donilon.
Early work
The company's early projects included several high profile advertising campaigns for corporate clients. In January 2002, The Glover Park Group produced a television commercial for Diageo PLC, advertising its Smirnoff vodka brand while promoting social responsibility and designated driving. Media reports, including from the Wall Street Journal, described it as a "landmark", as this was the first U.S. network television commercial for a distilled beverage in several decades. The following month, the group launched another television advertising campaign, promoting high-definition television. In May 2002, The Glover Park Group produced a national advertisement campaign for tire safety, funded by the settlement of a lawsuit brought against Bridgestone and its subsidiary, Firestone, by all 50 U.S. states. In early 2003, the company opened a New York office, led by Howard Wolfson, who had previously been executive director at the Democratic Congressional Campaign Committee. Through the early to mid-2000s, The Glover Park Group carried out a range of communication and consultancy work, including promotion of Michael Moore's documentary Fahrenheit 9/11 in May 2004, and preparation work for then-Senator Hillary Clinton for her re-election campaign of 2006.
Company expansion
In January 2005, The Glover Park Group opened a legislative affairs practice, which is headed by Joel Johnson, the former senior advisor for policy and communications for Bill Clinton. The company continued its expansion into the late 2000s, and opened offices in California in April 2008. Located in West Hollywood, the offices focused on clients including entertainment companies, non-profit organizations and labor unions. Also in 2008, The Glover Park Group, which had been staffed largely by Democrats since its foundation, hired Republican strategist Kevin Madden as its senior vice president of public affairs. Madden had previously worked on Mitt Romney's 2008 presidential campaign and for George W. Bush's 2004 re-election campaign. In 2010, the firm expanded its bipartisan offering with the hiring of several prominent Republican officials from the Bush White House and the Republican congressional leadership.
Criticism
The Glover Park Group has been criticized for its anti-ethanol campaign. According to Pump, the Glover Park Group was hired by a conglomerate of organizations to discredit the biofuel industry. The Glover Park Group claimed that ethanol production replaces food production. Farmers who make ethanol say that this claim is false. Distiller's grains is a byproduct of the making of ethanol, a process in which the corn is not destroyed, but is rather converted into the two products. Distiller's grains is used as livestock feed.
