In 1896, Jeff Webster hears of the Klondike gold rush and he and friend Ben Tatem decide to drive a herd of cattle to Dawson City, Yukon. On the way, he annoys self-appointed Judge Gannon by interrupting a hanging in Skagway, so Gannon unilaterly confiscates his herd. After signing on to assist in taking supplies to Dawson, Jeff and Ben return to town to take the animals back to make them a part of the caravan and take off with Gannon and his men in hot pursuit. After crossing the border into Canada, Jeff uses a few well-placed warning shots to persuade Gannon's gang to give up the chase, but the judge promises to hang Jeff when he returns thru Skagway. When Jeff gets to Dawson, he finds a widespread benign lawlessness, and ignores it as none of his business. He auctions off his herd for $2 per pound to new arrival Ronda Castle who had hired him, a saloon owner and one of Gannon's business associates, when she outbids Hominy, Grits and Molasses, co-owners of the local hash house. Both Ronda and French-Canadian gamine Renee Vallon are strongly attracted to Jeff. Now looking for their next adventure, Jeff and Ben use $40,000 of their proceeds to buy an existing gold claim, soon doubling their money. Ronda sets up a saloon in partnership with Gannon, who begins cheating the miners out of their claims. Gannon and his gunmen show up to grab their share, making Dawson much more dangerous. Jeff stays out of it, instead planning to sneak out by river while Gannon is otherwise occupied. However, Gannon is tipped off when Ben buys extra coffee for the long trip; his men kill Ben and wound Jeff, finally forcing him to take sides. Jeff calls Gannon out to settle the dispute man to man, but the villain arranges an ambush. Ronda rushes out to warn Jeff and is fatally shot in the back. Jeff kills Gannon in the ensuing gunfight and the rest of his gang agree to leave town, rather than fight all the fed-up longtime residents, who have finally found their courage and have armed themselves to directly face and resist the gang.
The character of Gannon may be loosely based on that of Soapy Smith, a confidence artist and gang leader who ran the town of Skagway during the Alaska Gold Rush. He was killed in a gunfight, although not as shown in the movie. The cattle were driven to Seattle, shipped to Skagway, and then driven further to Dawson, to total about 1,500 miles driven distance.
The film was first released in the summer of 1954 throughout the UK. It would be released in the US in February 1955. Stewart took a percentage of the profits. In 1955, William Goetz estimated that Stewart had earned $300,000 from the film.