The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1869, it is the second-oldest collegiate newspaper in the United States. The Daily Targum is student written and managed, and boasts a circulation of 5,000 in 2017. In its current form, it exists as a bi-fold tabloid-style paper featuring international, national, local, and university news, as well as editorials, columns, comics, classifieds, sports, and other amusements. In 1980, the paper achieved independence from the University, establishing a non-profit organization, the Targum Publishing Company, which now oversees all areas of the paper. The Daily Targum is published Monday through Friday while classes are in session, in New Brunswick, New Jersey. In 2006, publishing of The Newark Targum began, serving the Rutgers–Newark campus. CNBC personality Rebecca Quick served as the newspaper's editor-in-chief for a period, before joining The Wall Street Journal. AVN personality David Aaron Clark served as the newspaper's editor-in-chief for a period.
Targum timeline
1866: Then Rutgers President William H. Campbell lectures to Rutgers men on the original text of the Old Testament, including Aramaic language paraphrases of the Hebrew Scriptures, called Targums. The word "Targum" means interpretation in Aramaic and is used as a slang word when referring to crib sheets, among various Aramaic terms that become part of the campus vernacular. This is the inspiration for the name of the forthcoming periodical. 1867: The Targum first appears as a four-page publication, the forerunner of the Scarlet Letter Yearbook. 1869: On Jan. 29 the Targum begins publishing as a monthly newspaper and literary magazine. It includes campus news, poetry, humor and essays on literature, science, philosophy, religion and travel. This same year Rutgers hosts the first intercollegiate football game with Princeton University, which Rutgers wins, 6–4. 1880: The Targum begins printing once every three weeks. 1891: The Targum becomes a weekly publication. 1919: The format changes from an 8" by 11" format to an 11" by 17" tabloid size. 1927: The first annual spoof issue of the Targum, the Mugrat is printed. The issue reports that a Rutgers professor has been held in the county jail, charged with cruelty to animals. 1954: The Targum is printed four times a week. 1956: The newspaper becomes a daily publication, printing five days a week. 1969: Letterpress printing off-campus abandoned in favor of photo-offset print shop run by students on campus. 1970: Targum staff threatens strike if editors appoint new editorial board without staff input. Staff election of editors established through Targum caucus. Tony Mauro elected editor-in-chief over prior editors' choice. 1978: The Targum staff strikes after demands for honoraria are not met. 1980: The Targum Publishing Company files its papers of incorporation on July 1, 1980, following a year of negotiations with the University and an arduously fought battle to pass the student vote for funding. Students now fund the Targum directly through a refundable fee on their term bills. 1983: Typewriters are discarded as the first computers enter the Targum's newsroom. 1996: The Targum goes online. 1998: In January of this year, the Targum begins using full color on the front and back pages on a daily basis. 2002: The productions staff leaves film behind as the newspaper begins fully electronic publication. 2004: The "Happy Hour" comic strip begins appearing in the paper on November 30, originally created by Jim Kohl. 2006: The first issue of The Newark Targum is launched on February 15, 2006. 2008: The first video is posted on the Daily Targum website. Source: Celebrating 25 Years of Independence, by Theresa Poulson. pgs. 6–7. May 2005. 2009: Regular videos and audio slideshows begin to be posted on the Targum website. 2011: The Daily Targum increases circulation to 18,000 papers Monday through Thursday, and 15,500 on Friday. The Targum website also switches to Town News CMS web hosting, launches a Tumblr account, and gets set to launch a mobile app for iPhones and Androids. 2013: The Daily Targum began livestreaming, beginning with the March 12Strategic Planning Town Hall with University President Robert L. Barchi — the first on the New Brunswick campus. 2019: The Daily Targum was unsuccessful in its triennial referendum, failing to pass the vote across all eight voting units polled. The vote amassed less than 30% of the total eligible undergraduate student voting population. The Targum saw a reduction in funding of about 75% through student fees. The Targum responded by cutting its Friday print publication, decreasing its circulation to 5,000, and taking on a digital-first approach.
Referendum
In order to secure student funding for the Daily Targum, the newspaper is required to hold a referendum every three years. Since 1980, the Daily Targum has sought to receive "yes" votes from 25% of the students at each University division in order to receive funding from all the students in that division. On May 13, 2019, the Daily Targum announced it had failed to receive the necessary votes for the referendum to pass and for the paper to continue to receive funding through student fees.
