The Colour of Money is a British game show, broadcast on ITV between 21 February and 11 April 2009. The programme was produced by 12 Yard, and hosted by Chris Tarrant and Millie Clode. The format was originally devised by Paul Brassey and Daniel Moody in 2006, and developed by Jim Cannon, Andy Culpin, Samuel Pollard and David Young. A total of eight episodes were produced but only seven of these were broadcast, due to poor viewing figures. Subsequently, the programme was axed by ITV on 12 June 2009. The game-show later survived as a board game manufactured by Drumond Park.
Format
Twenty stylised "cash machines" stand on the stage, each with a screen displaying a different colour. Each machine is loaded with a different cash amount ranging from £1,000 to £20,000 in increments of £1,000; the amounts are kept secret from everyone. At the beginning of the game, the contestant selects one of three "cash cards", each of which has been credited with a value of £50,000 or higher in multiples of £1,000. The contestant runs the selected card through a reader to reveal its value, which becomes their target for the game. On each turn, the contestant selects a machine and the host starts it. The screen displays a starting value of zero and begins to count up slowly in £1,000 steps. As long as the machine has not exceeded its limit, the contestant may shut it off any time by calling "Stop!", at which point the displayed amount is added to their total. However, if the machine reaches its limit and continues to run without being stopped, it shuts itself off and the contestant banks no money for that turn. After the contestant stops a machine, the amount it contains is revealed by allowing it to keep running until shutoff occurs. The contestant may select up to 10 machines, and must bank enough money to reach the target in order to win that total. Failure to do so forfeits all the money. In addition, if it becomes mathematically impossible to reach the target with the remaining machines, the game ends immediately and the contestant leaves with nothing. Co-host Millie Clode provided contestants with a statistical rundown between the machines being played – informing them of their running total, how much money they still needed to take, how many machines they could still select and how much money they needed to take, on average, from each of these remaining machines to reach their target. Each episode of the show featured two games.
Series
The series was filmed at The London Studios, with the first episode airing at 6:35 PM on Saturday, 21 February 2009. The second, third and fourth episodes were broadcast at the slightly later time of 6:45 PM. The fifth episode aired on Saturday, 28 March at 8:20 PM. The sixth episode aired on Saturday, 4 April at 7:55 PM. The seventh episode aired on Saturday, 11 April at 9:15 PM. The eighth and final episode that was scheduled to air on 18 April was rescheduled for 29 December, but again was not shown.
Prior to the show going on air, former ITV controller of Entertainment Duncan Gray, writing in The Independent, suggested that ITV executives were hoping for an audience of around 5 million viewers.
Critical reaction
The programme received a largely negative response from critics. The Times said that it was "tedious", while The News of the World branded it "exactly the kind of cynical crowd-pleasing guff we’ve come to despise ITV for". One of the few positive reviews came from Charlie Brooker, writing in The Guardian, who called the show "so compelling, tense and yet ultimately random, it's likely to be a huge worldwide hit.". In his review of 2009, Brooker described this as the "most off-the-mark prediction" of the year. Readers of ukgameshows.com named it the worst new game show of 2009 in their "Hall of shame" poll.
